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英国硕士论文-银行业发展中service quality的重要性 [23]

论文作者:www.51lunwen.org论文属性:硕士毕业论文 dissertation登出时间:2015-04-29编辑:felicia点击率:31887

论文字数:论文编号:org201504232104352162语种:英语 English地区:英国价格:免费论文

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摘要:当今时代的不断发展对银行业提出了更高的发展要求,本文通过对银行业进行分析,探索银行业发展中service quality的重要性和价值。

Y-S., Wang, Y-M., Lin, H-H. and Tang, T-I. (2003) 'Determinants of user acceptance of internet banking: an empirical study', International Journal of Service Industry Management, Vol. 14 No. 5, pp. 501-20.

Wilson, A., Zeithaml, V.A., Bitner, M. J. and Gremler, D., D. (2008) Service Marketing: Integrating Customer Focus Across the Firm, 1st European edition, Berkshire: McGraw-Hill Education.

Zeithaml, V. A. and Bitner, M. J (2000) Services Marketing: Integrating Customer Focus Across The Firm, 2nd edition, New York: McGraw-Hill Education.

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Strauss, A. and Corbin, J. (1990) Basics of Qualitative Research: Grounded Theory Procedures and Techniques, Newbury Park, CA: Sage.

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Recommendations/Conclusion:


In this chapter the recommendations and conclusion of the research as well as the issues for future improvements are discussed.


Recommendations:


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