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consistence of assertions for TVC method is questionable. This is due to problems in examining the company assertions and company may not want to disclose some plans or business secret. In short, the author concludes that the above proposal cannot best satisfy users’ needs as there are much more to be done with the current technology to provide future perspective information.

 

Chapter 3: New Metrics

In this new economy, the government, private and standard setting board now are emphasizing on financial and non-financial performance information. They are currently making some proposals to get the information in a systematic ways, especially in terms of measurement. Those include balance scorecard, Skandish Navigator, Intangible assets monitor, value chain scoreboard and the value creation index.

 

Balanced Scorecard is now considered as intellectual capital by many companies and used it as management reporting. Balance Scorecard is believed can be used as the bridge for the interaction between investor and the others outside the company. The creators of Balance Scorecard emphasize on financial measurement on financial measures, customer measures, internal process measure and learning and growth measure. Yet, there is still criticism on balanced scorecard because it can only translate the company strategy into objectives. The measurement of non-financial matters largly depends on the company’s perception.

 

Swedish Insurance Company, Skandia, outlined that there are a few components under intellectual capital, which consist of human capital and structural capital (customer capital and organizational capital). Skandia has developed the Skandia Navigator to communicate the relationship between those components. For Skandia Navigator, they focus on customer, process, renewal and development, human and financial. There are some limitations with this metric. By looking at industry specific or business specific metrics, there are differences in relevant metrics from one industry to another industry. Therefore, we cannot make a judgement between the companies because comparable units do not present comparable metrics. Consequently, this outlines the importance of completeness by promoting voluntary disclosure culture whereby we can shift the burden from rule maker to preparer judgement. Another problem is the changing of metrics over time. Some people might think that manager is trying to undisclosed the bad news with the changing of metrics. In addition, some metrics in Skandia navigator are vague. There is no explanation about what’s being measured by the metrics to the users. Lastly, Skandia navigator provides many impressive and interesting metrics, but it tells little about intellectual capital.

 

Swedish management consultant Karl-Erik Sveiby proposes intangible asset monitor which consists of three components- external structure, internal structure and competence. Each group is then subdivided into three sets of indicators which are growth, efficiency, and stability. The author observed 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。