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1. Introduction

The British confectionery brand Cadbury with a 186-year history announced the acceptance of the purchase price with 11.7 billion pounds ($ 19 billion) by Kraft Foods (Business News, 2010). In this report, it will analyze the Corporate Governance reasons for Kraft to identify Cadbury as a potential partner, the risks, culture, key benefits, and challenges associated with the choice of acquisition.

 Table of Contents
1. Introduction 3
2. Reasons for Kraft to identify Cadbury as a potential partner 3
3. Risks associated with the choice of acquisition 4
4. Comparison of national and corporate cultures and its impact on partnership 6
5. Relative importance of each of these “key benefits” to Kraft shareholders 8
6. Challenges of doing business internationally 9
6.1 Challenge to low anti-risk ability 10
6.2 Challenge to shortage of cross-border business talent 10
6.3 Challenge to culture 10
6.4 Challenge to development and implementation of policy 11
7. Conclusion 11
References 12

References
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Brouthers, K.D., van Hastenburg, P. & van den Ven, J. (1998). If most mergers fail, why are they so popular?. Long Range Planning, vol.31, no.3, pp.347-353.

Cadbury Annual Report 2009.

Business News (2010). Kraft, Cadbury close to $19 billion friendly deal: sources, available at: Carney, W.J. (2009). Mergers and Acquisitions: Cases and Materials. Foundation Press.

Great Britain (2010). Mergers, Acquisitions and Takeovers: the Takeover of Cadbury by Kraft. Parliament House of Commons.

Hitt, M.A & Harrison, J.S. (2001). Mergers and acquisitions: A guide to creating value for stakeholders. Oxford University Press.

Hofstede, G. & Bond, M.H. (1984). Hofstede's Culture Dimensions An Independent Validation Using Rokeach's Value Survey. Journal of Cross-Cultural Psychology, vol.15, no.4, pp.417-433.

Hofstede, G. (2003). What is culture? A reply to Baskerville. Accounting, Organizations and Society, vol.28, no.7-8, pp.811-813.

Kraft (2010). Recommended final offer by Kraft Foods Inc. for Cadbury plc valuing each Cadbury share at 840 pence, available at m2weekly.com (2010). Acquisition by Kraft: What Does the Market Hold for Cadbury?, available at: Rappaport, A. & Sirower, M.L. (1999). Stock or cash? The trade-offs for buyers and sellers in mergers and acquisitions. Harvard Business Review, vol.77, no.6, pp.147-158.

Thomson, N. & McNamara, P. (2001). Achieving Post-Acquisition Success: The Role of Corporate Entrepreneurship. Long Range Planning, vol.34, no.6, pp.669-697.

Weber, R.A. & Camerer, C.F. (2003). Cultural conflict and merger failure: An experimental approach. Management Science, vol.49, n本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。