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Level of socially responsible behavior of the top ten hotel companies

corporate social responsibility:what are top hotel companies reporting?

Abstract
Purpose – The purpose of this paper is to ascertain the level of socially responsible behavior of the top ten hotel companies.

Design/methodology/approach – This study used content analysis method to identify and
describe social responsibility (SR) patterns in web sites, annual reports and corporate social
responsibility (CSR) reports for the top ten hotel companies as listed in Hotels magazine.

Findings – The findings reveal that 80 percent of the hotel companies analyzed reported socially responsible activities relating to some form of charitable donations. A diversity policy was reported by 60 percent of the hotel companies, while 40 percent provided some mention of SR in their vision or mission statements. Some companies were highly focused on providing a balanced approach to SR while other hotel companies were less focused in their efforts. The areas of SR that seemed to be
lacking with regards to reporting were environmental, and vision and values.

Research limitations/implications – Future studies should collect data from hospitality
organizations and potential shareholders via interviews and surveys.

Practical implications – With rising consumer awareness regarding corporate responsibility (CR),
it is important for the industry to begin profiling their efforts at SR as part of their overall corporate
and business strategies.

Originality/value – This is one of the first research papers looking at CSR in the hospitality industry. It provides some practical implications about reporting of socially responsible activities for hospitality organizations.

Keywords Corporate social responsibility, Citizenship, Hotels, Economic sustainability

Paper type Research paper

Introduction
                    
The focus on corporate social responsibility (CSR) has been in the media within the USsince the 1990s, and as such has become a mainstay in many corporations’ publicrelations campaign arsenal. In an ideal world, a common assumption is that companieswill act in a socially responsible manner as the result of ethical obligations that areeither internally or externally motivated. This notion is supported by academic andtrade literature that suggests there are various reasons for engaging in sociallyresponsible behavior (e.g. Juholin, 2004; Mcintosh et al., 2003). These reasons rangefrom increased economic profits, employee organizational commitment, publicscrutiny, improved investor relations, the good of society as a whole, up to andincluding the general view that CSR is the “right thing to do” (Gan, 2006; Juholin, 2004).             
   
At present there does not seem to be a dearth of academic based research studiesregarding the degree to which top lodging operators report their CSR initiatives in thepublic domain. Therefore, the purpose of this study is to ascertain the level of sociallyresponsible behavior as exemplif本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。