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澳洲商务洽谈中的委婉语:Euphemism in business negotiation [2]

论文作者:英语论文论文属性:作业 Assignment登出时间:2014-08-06编辑:yangcheng点击率:16384

论文字数:5106论文编号:org201408061232232598语种:英语 English地区:澳大利亚价格:免费论文

关键词:Euphemismbusiness negotiation商务英语商务洽谈

摘要:本文是一篇澳洲商务谈判英语论文。在21世纪,国际商务交往越来越频繁,随着国际趋势,商务谈判进入一个新的发展阶段。在这个电子时代,同步通信技术已经实现,语言的理解和掌握成为商人的成功的决定因素。商务沟通是澄清思想,实现合作的桥梁。然而,没有语言的沟通,就没有业务沟通。作为世界通用语言之一,英语在商务沟通中起着重要的作用,这也表明实现成功的关键是能够适当的使用语言。演讲者来自不同的环境、时间、气氛的场合,沟通在国际业务中,有时尽管是正确的东西,却很难被对方接受,不能实现预期的结果。

the latter one.


As a special mode of expression, euphemism has been defined differently in different book. There are some influential definitions cited as follows:


(1) A polite word or expression that you use instead of a more direct one to avoid shocking or upsetting someone. [1]


(2) The use of a word which is thought to be less offensive or unpleasant than another word. [2]


(3) A polite word or expression that people use when they are talking bout something which they or other people find unpleasant or embarrassing. [3]


(4) A mild or indirect word or expression substituted for one considered to be too harsh or blunt when referring to something unpleasant or embarrassing. [4]


Unlike other figurative language devices. For example, the metaphor of poetry or prose, euphemism aims to surprise and entertain, [5] strives to avoid offence by means of circumlocution. As a communicative skill---'telling it like it isn't,' [6] euphemism abounds in our life. Euphemisms are powerful linguistic devices which are 'embedded so deeply in our language that few of us, even those who pride themselves on being plainspoken, get through a day without using them.' [7]


In those definitions, the first one is the better than other in the business English. Euphemism is an important principle which is generally polite to follow the activities of daily communication. A polite word or expression that you use instead of a more direct one to avoid shocking or upsetting someone. In order to accelerate the promotion of people’s interpersonal communication and relationship more harmonious. We would have a colorful business activity with euphemism.


2.2 Classification of euphemism


According to different standards and principles can be divided into many kinds of euphemisms. For example, euphemism can be divided into the positive euphemism and negative euphemism, or the unconscious euphemism and conscious euphemism.


Here is a euphemism of some representative short introductions to the classification.


2.2.1 The positive euphemism and negative euphemism


The positive euphemisms also can be called stylistic ones, which 'inflate and magnify the word meaning, making the euphemized seem altogether grander and more important than they really are.' [7] In order to avoid conflict and reach polite and cooperative relations, such as the relationship between the British and Americans. Especially, Americans prefer the contemporary euphemism for exaggerated unpleasant embarrassment.


The Positive euphemisms include many professional names, which can enhance the status of a recognized self-esteem. There is a tendency to convert a low, humble status to a high, decent position, to make offal smell like a rose. Thus, garbagemen are promoted to sanitation engineers, bootblacks to footwear maintenance engineers, secretaries to assistant engineers and so on. This kind of euphemism is usually widely used in the official language and some other formal styles.


The negative euphemisms are extremely ancient,论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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