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nd vegetables to China. From its beginning as a small trading company, Samsung has developed to a world’s largest corporation with industries that including semiconductors, advance technology, building and plant construction, fashion, petrochemical, hotels, medicine, finance and more. Its inventions and discoveries breakthrough products have allowed them to be a forerunner in these fields, continuously pushing the industries forward. (Samsung 2015)

As a global company Samsung has approximately 490, 000 employees which more than Apple, Google and Microsoft combined. Samsung also operates in more than 80 countries worldwide. Samsung’s turnover in 2013 is a‚©228.692 trillion according to the Samsung Corporation’s Financial Statements. (Samsung Sustainability Report 2013)

According to Paul Trott’s seven types of innovations Samsung’s innovative approach has developed over the time can be described as follows.

Product innovation: How advanced it is technologically either in terms of its production, or its productive processes?

Samsung was founded 1938 as a small business which mainly targeted on fish and vegetable exporting. After seven decades it became the world largest consumer electronics manufacturer. Samsung has developed to a world’s largest corporation with industries that including semiconductors, advance technology, building and plant construction, fashion, petrochemical, hotels, medicine, finance and more. Samsung has manufacturing and assembly plants over 80 countries around the world. Samsung has a good reputation in consumer electronic products and recently became famous for its iconic designs of curved displays (4K UHD Curved TVs and Galaxy S6 Edge). Samsung’s new “Foundry Technological Development Centre” is focused on highly advanced technology development such as microchips, memory cards, solid state drives... etc. and its manufacturing plants have excellent manufacturing ability to supply products to the rapidly expanding IT market.

Organisational innovation: (a new division, new internal communication system, new accounting procedures)

Samsung has established an educational system for the whole organisation that covers on all aspects of the environment including its facilities and products. It also offers various educational opportunities to its employees, such as legal education, basic environmental awareness and job-specific education to support and make stronger the culture of Samsung. (Samsung 2015)

At the end of December, 2014, the total number of shares outstanding of Samsung Corporation is 170,132,764.The numbers of preferred shares outstanding and common shares outstanding are 22,833,427 (13.4%), 147,299,337 (86.6%) and respectively. (Samsung 2014)

Production Innovation: (Quality circles, JIT- Just-in-Time Manufacturing, MRPII - Manufacturing Resource Planning II)

Samsung follows a smart manufacturing procedure which is tried and tested through successful project implementation. Smart Manufacturing delivers end to end total services, including integrated construction based on manufacturing core values, systematic consulting on business innovation and continuous operation services which led Samsung to its success. (Samsung SDSC Europe 2015)