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1 Introduction -9- 1.1 Current status of franchise -9- 1.2 Development of franchise -10- 1.3 Problem fields of franchise -10- 1.4 Objectives of thesis -11- 1.5 Structure of thesis -11- 2 Description of franchise -12- 2.1 The concept and classification of franchise -12- 2.1.1 The history of franchise -12- 2.1.2 The concept of franchise -13- 2.1.3 The types of franchise -14- 2.1.3.1 Business format franchise -14- 2.1.3.2 Product franchise -14- 2.1.3.3 Manufacturing franchise -14- 2.1.3.4 Business opportunity ventures -15- 2.1.4 The social economic significance of franchise -15- 2.1.4.1 Advantages of buying a franchise -15- 2.1.4.1.1 Lower failure rate -15- 2.1.4.1.2 Help with start up and beyond -15- 2.1.4.1.3 Buying power -16- 2.1.4.1.4 Star power -16- 2.1.4.1.5 Profits -16- 2.1.4.2 Disadvantages of buying a franchise -16- 2.1.4.2.1 Their way or the highway -16- 2.1.4.2.2 Ongoing costs -16- 2.1.4.2.3 Ongoing support -17- 2.1.4.2.4 Cost -17- 2.1.4.2.5 Shark-Infested Waters -17-
3 Analysis of practice of law on franchise -19-
3.1 The problem of intellectual property rights -19-
3.1.1 Rights of trade mark -19-
3.1.2 Rights of special mark -19-
3.1.3 Patent rights -19-本留学生论文由留学生论文网 www.51lunwen.com提供
3.2 Legal issue of franchise -20-
3.2.1 Measures for the Administration of Commercial
Franchises -20-
3.2.2 Legal protection of franchise -22-
3.3 Business ethics of franchise -22- 3.4 Code of ethics for international franchise association -23- 4 Survey of franchise program -24- 4.1 The objective and content of franchise program -24- 4.1.1 The objective of franchise program -24- 4.1.2 The content of franchise program -24- 4.1.2.1 Determine marketing strategy -25- 4.1.2.2 Process feasibility analytical study -25- 4.1.2.3 Set up headquarters and establish management system -25- 4.1.2.4 Establish sample shop -25- 4.1.2.5 Prepare franchise documents required -25- 4.1.2.6 Determine the strategy of setting up shop -25- 4.1.2.7 Propaganda, promotion, recruits and joins in -26- 4.1.3 The job steps of franchise program -26- 4.1.3.1 Market research -26- 4.1.3.2 Feasibility study -26- 4.1.3.3 Strategic decision -27- 4.2 Franchise branch and head shop’s operation program -28- 4.2.1 Franchise branch mode program -28- 4.2.1.1 Branch mode’s types and characteristic -28- 4.2.1.2 Program of trade mark and trade name -29-
4.2.2 Franchise head shop mode program -29-

4.2.2.1 The effect of franchise head shop -29- 4.2.2.2 The program of franchise head shop system -30- 4.3 Funds and earnings management of franchise -32- 4.3.1 Franchise enterprise financial system -32- 4.3.2 Fund procurement of franchise -33- 4.3.3 The management of fund procurement -33- 4.3.3.1 Scientific arrangement -33- 4.3.3.2 Full consideration to risk -33- 4.3.3.3 Reasonable certain limitation -34- 5 Engaged in franchise operations -35- 5.1 Determine the qualified franchisee storekeeper -35- 5.1.1 Evaluate the quality of the franchisee storekeeper -35-
5.1.1.1 The storekeeper should have good
personality quality -35- 5.1.1.2 The storekeeper should have comprehensive management ability -36-
5.1.1.3 The storekeeper should have good
professional ethics and honest qualities -36- 5.1.1.4 The storekeeper should have excellent physical and mental qualities -36- 5.1.2 Formulate 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。