ing a need for laptops to be used on their daily activities and help them communicate with their loved ones anywhere they are.
3. Corporations. Corporations have discovered that the technologies employed by the Internet, particularly the infrastructure and standards of the World Wide Web, are an inexpensive and powerful alternative to other forms of internal corporate communication. This is why the need for laptops on offices is increasing.
Customer Buying Criteria
Customers are expected to use our products and avail of our services based on traditional factors:
o Price. Pricing is one of our competitive advantages. We offer prices that are lower than those of any of competitors.
o Service. Customers not only expect the best service but value for money, which is what we give them in our products.
Market Analysis
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V. Service Business Analysis
Competition
There are major online computer shops that we will be competing such as Qube, K Serviko, JolliPC etc. These companies are known in this industry only that their pricing is higher than ours.
Barriers to Entry
SGM PC Depot will benefit from several significant barriers to entry which includes:
o Development Team. We have a development team that is up to date with the latest in the computer industry. With this team, we feel confident that we will become a dominant player in the industry and continue to produce and enhance our products with time.
o Diversification. Anyone coming into the market will find it difficult to duplicate what we have because of our diversification. We offer products that are with multi-dimensional features.
o Market Penetration. Once we are in the market and established, it will; be difficult for someone to break into a market where someone is operating successfully.
Strategy and Implementation Summary
We intend to become the leader and most creative provider of computers and gadgets on the market. We aim to provide latest and quality computers that will be an integral component in any personal or
business environment. We will do this by developing an innovative and progressive development and management team. We will also accomplish our goal by using customer input to further develop our products and services. We will leverage these products in the computer industry to dominate the growing online computer shop in the market. We have premium products from which the buyer can choose the one that best suits their needs. These strategic product lines will enable domination of the target market. The products all share the core features but differ on prices.
We will have online advertisements that will be effective for our shop to be known on the web. We will also be giving leaflets for our brick and mortar shop.
We plan to set our pricing based on competitor’s pricing. Prices will also be based on market prices for similar off- the-shelf and on-the-shelf products. The automatic upgrade and product enhancement features do not affect the price of any of our services.
The company plans to form strategic alliance with LBC. LBC would help in the fast delivery of products to different regions around the Philippines.
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