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Convey the message to the people that change is constructive not destructive. This can be done by explaining the policies by the seminars and presentations.
Upward communication is very much important in this case as management should listen the suggestions and problems of employees.
Creating the powerful Coalition: -The first step is to convince people that change is unavoidable. But this sometimes needs the powerful leadership and transparent support from the key people of the organization. Only managing the change is not the solution, but one has to lead it.

Organization can find the leaders within the organization that may not follow the hierarchy of the management structure but they may have power comes from the different sources, job title, status, experience, and also the political power. To lead change, organization require to built together a coalition, or team, of affected people.

本阶段挑战——Challenges in this phase:-
It is impossible to choose the genuine persons for built up the team.
The team members might have conflicts about their ideas about the change.
It is also possible that the team or leader might have misunderstood the aspect of change that has to be done.

交流方式——Communication way:-
Interviews can be arranged for choosing the right person or team.
The roles of the leaders and team can be explained by the work flow charts.
Create A Vision For Change:-When the management start thinking about the change. There can be lot of different idea and solutions around the environment. But company should link all these ideas and concepts for the overall vision to avoid the resistance.

A transparent and clear vision can help the people to understand why they are asking for the change. Kotter suggest that leaders should be communicating the vision in five minutes if they don't then rework the vision. If employees understand the vision for change, then it's easy for them to accept the change as soon as possible and they will be happy to do that.

本阶段挑战——Challenges in this phase:-
The manager should come up with the proper vision with the change, this ids very difficult task.
If vision is not understood properly, then there is a chance that people would have more negative idea about the change.

交流方式——Communication way:-
The vision shouldn't be the couple of sentences. The vision can be explained within the five minutes.
The coalition should be able to communicate with clear cut meaning the vision explains for the future of the organizations.
Communicating the Vision:-

Kotter said, 'World's best vision has no value if it is a big secret.'

Now the question is what the next step is after build up the Vision. The communicating vision is more important because it will get the tough competition from the routine communication of the organization. So the leader has to communicate the vision very effectively and strongly. That will keep it fresh on the peoples mind and it will help to remind and respond for the vision. Talk about the vision when you get the chance.

本阶段挑战——Challenges in this phase:-
There might be the possibilities of over-communication.
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