英语论文网

2, pp. 216-228

Peter, J. and Ryan, M. (1976), 'Investigation of Perceived Risk at the Brand Level', Journal of Marketing Research, vol. 13, pp. 184-188

Polatoglu, E.S. (2001), ‘An Empirical Investigation of the Turkish Consumers’ Acceptance of Internet Banking Service’, The International Journal of Banking Marketing. Vol. 19 (4/5), pp. 156-166

Roselius, T. (1971), 'Consumer rankings of risk-reduction methods', Journal of Marketing, vol. 35, pp. 56-61

Sarndra, (2003), 'Marketing Online Banking to the Indifferent Consumer: A Longitudinal Analysis of Banks' Actions', Journal of Financial Services Marketing, vol. 8(3), pp. 231-243

Slovic, P. (1987), Perception of risk, Secience, vol. 236, pp. 280-285

Shih, Y.Y and Fang, K. Effects of network quality attributes on customer adpotion intentions of Internet Banking, Total Quality Management & Business Excelence, vol. 17 (1), pp. 61-79

Stone, R.N. and Gronhaug, K. (1993), 'Perceived Risk: Further Considerations for the Marketing Discipline;, European Journal of Marketing, vol. 13(1), pp. 75-89

Surjadjaja, H. S. Ghosh, and J. Antony (2003), 'Determining and Assessing the Determinants of E-services Operations', Managing Service Quality, vol. 13(1), pp. 39-53

White, H. and Nteli, F. (2004), 'Internet Banking in the UK: Why Are There not More Customers'? Journal of Financial Services Marketing, vol.9, pp. 49-56

Zeithaml, V.A. (2002), 'Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence', Journal of Marketing, vol. 52(3), pp. 2-22
本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。