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CUSTOMER SUPPORT:

Today many companies are moving beyond the marketing concept to the customer concept, where as companies practicing the marketing concept work at the level of customer segments, a growing number of today's compines are now shapping offers, services and message to individual customer's part transation ,demographics.

Psychographics and media and distribution preference.

The ability of a company to deal with customer at a time has become practical as result of advances in factory customization computers, the internet and database marketing software. Yet the practicing of a one-to-one marketing is not for every.

Company.

To understand why customer satisfaction is the most potent factor in sales marketing (provided distribution and other matters are attended to a liquate it), is necessary to recognize, first that customer fiends are commonly in the same social, income, vocational interest and are age group. A managing director who is instrumental is having a computer installed in his office has, as friends, other managing directors. Some of whom may be interested in his opinion of the computers as an office aid.

CUSTOMER NEEDS AND WANTS

Needs are the basic forces that drive customer to take action and engage in exchanges. An unsatisfied need is a gap between a person's action and desired states on some Physical (or) psychological dimension. We all have basic physical needs critical to our survival, such as food, drink, warmth, shelter and sleep. We also have social and emotional needs critical to our psychological well being such as security, belonging, love, esteem and self-fulfillment. Those needs that motivate the consumption behavior of Individuals then are few and basic.

Organization also must satisfy needs to assure their survival and well-being. Shaped by the organization's strategic objectives, these needs relate to the resource inputs, capital equipment and services necessary to meet those objectives.

Wants reflects a person's desires or preferences for specific ways of satisfying a basic need. Thus a person wants a particular products, brand or services to satisfy a need. A person is thirsty and wants a coke. A person as tired and wants a vocation in Florida. Different people then may have very different wants to satisfy the same need. Every one needs to keep warm on cold winter nights, for instance. But some people want electric Blankets while others prefer old fashioned down comforters.

This distinction between needs and wants helps put into perspective the charge that 'Market creates needs' Marketers make people want things don't need.

CUSTOMER SATISFACTION STUIDIES

A multi product firm may need customer satisfaction measures for each of its different products even it they are sold to the same customer本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。