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ental  world  of  consumers  and  the  social  and  physical  world  of  advertising  so  that the persuasive and informative functions of advertising can be realized. 
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1.2 Structure of the Thesis 
There  are  five  big  chapters  in  this  thesis.  The  first  chapter  introduces  the  major contents of the whole thesis. First of all, it shows the objects and significances of this study.  What’s  more,  it  introduces  the  structure  of  the  whole  thesis.  The  general information of advertising will be shown in Chapter two. It contains the introduction of definition, classification and functions of advertising. Apart from these, this chapter presents  the  previous  studies  in  advertising  language  and  the  relationships  between advertising and advertising languages. Besides, it shows the former studies about the non-observance of cooperative principle in advertising. Chapter Three introduces the theoretical  framework  of  the  thesis,  including  the  Cooperative  Principle  and Adaptation Theory in detail. What’s more, it shows how Adaptation Theory is applied in advertising. Chapter Four is the major chapter of the whole thesis, which analyzes the  non-observance  of  cooperative  principle  in  automobile  principle  from  the perspective  of  adaptation  theory.  It  analyzes  the  non-cooperative  phenomena  in automobile  advertising  in  detail.  Chapter  Five  is  the  conclusion  part  of  the  whole thesis. It makes a brief summary about the whole thesis. What’s more, it shows some limitations of the studies and tries to give some suggestions for further studies.  
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Chapter Two literature Review 

Advertising is the major publicity means for broadcasting the new products. The most  important  role  of  advertising  is  to  persuade  consumers  into  buying  the  new products.  When  consumers  first  touch  the  new products, the advertising  is  the  major way  to  knowledge  the  qualities,  features  and  properties  of  the  new  products. Considering the importance of advertising, more and more scholars pay their attention to  study  adverting  and  advertising  languages.  The  following  part  will  discuss  some information about the advertising, including the definition, classification and function of  advertising.  What’s  more,  it  will  show  the  previous  studies  about  advertising language at home and abroad. Lastly, this chapter will introduce the relative studies of non-observance of cooperative principle in advertising.  

2.1 Studies of Advertising 
In  our  daily  life,  there  are  many  different  types  of  advertisin本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。