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摘要：Starbucks Coffee Company was set up in 1971, Seattle, USA. As the international coffee enterprise, Starbucks becomes the leading retailer, roaster and brand of specialty coffee company worldwide during over 30 years business operation.

Introduction

Now, Starbucks possesses more than 15,000 retail locations in more than 50 countries. Not only Starbucks becomes the number one coffee brand in America, but its brand image has been embedded the work and life of people worldwidely. Here,Culture I will discuss and evaluate the global image propaganda of Starbucks and illustrate the special scenario analysis of France and China with difference national cultures to demonstrate the ways that how Starbucks embeds its global image.

Table of Content
Introduction
Company Analysis
Background
Mission Statement
Global Image Propaganda Overview
Brand Recognize and Trust
Promotions
Scenario Analysis
4.1 Overviwe of Globalization and Localization
4.2 Image Propaganda in France
   4.21 Culture Background
　　4.22 Situation Analysis
　　　　4.221 Great Global Partnerships
　　　　4.222 Diversification
4.3 Image Propaganda in China
　　4.31 Culture Background
　　4.32 Situation Analysis
　　    4.321 Public Relations
　　    4.322 Unique Promotions
Conclusion
Bibliography

Bibliography

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