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本文从不同角度对文化适应问题进行了分析。针对少数民族以不同的文化背景嵌入到大社会的过程展开研究。试图分析人们能够改变自己的价值观和信仰到何种程度。谁变化了？谁是少数人？由此从不同的维度上展现了文化适应现象的解析。

更多的是，本文还展现了文化对人们消费行为的重要影响力，种族背景也是该过程的一部分。它向市场经营者们证明，全球性活动当中，了解种族亚文化群体的文化适应性极其重要。

引言——Introduction

考虑到理解新文化的过程，文化适应和少数民族群体间存在着固有本质联系。然而我们不仅仅要看到不同种族间的文化交流，将其看做一种社会行为，还要看到试图影响人们消费行为的市场营销者们。

市场营销者们应当理解文化是如何引导消费者需求的，从而借助文化来影响他们的行为。但同时，也应当知道来自不同文化的人们在互动时，文化因素是如何变化的。卖方要知道目标市场是能够接受标准化产品，还是要根据固有价值观与习俗寻求适应性改变。

This research brings an analysis of acculturation based on different perspectives. It discusses what involves the process of ethnic minority groups inserted in a large society with a different culture. It tries to analyze to what extent people can change their cultural values and beliefs. Who does change? Who is the minority? Thus it presents an analysis of acculturation on different dimensions.

Furthermore, presents how culture has an important role on influencing people consuming behaviour therefore ethnic background is also part of this process. On this context, it presents why it is important for marketers to understand acculturation of ethnic subculture groups in a context of global activities.

引言——Introduction

Acculturation and ethnic minority groups are intrinsic related considering that it is a process of learning a new culture (Schiffman and Kanuk 2007). However, it is not just considering it as a social process, beside the cultural exchange that exist between groups, there is also the involvement of marketers who try to influence people consumer behavior.

Marketers need to understand how the culture guide the consumer needs in order to know how to use this to influence them. But they also need to know how cultural factors can change when people from different cultures interact among each other. They need to know if the target market will accept a standardized product or service or if they seek for adaptation according to their original values and customs.

The aim of this paper is to analyze the term acculturation and the different perspectives which compose this study. Moreover, will try to analyse to what extent people can change their cultural values and how this can impact their consumer behaviour. It will also discuss some of the issues which also involve acculturation.

Literature Review

There is an extensive study about acculturation, how it happens and the issues related to this process, from different perspectives. Robert Park, sociologist, has stated that the contact between different cultures will take people to accommodate to the host culture i本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。