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by affecting micro environment. As for the elements of the micro environment, they are composed of market needs, competitive environment and resource environment etc. and involved in the nature of the industry, the conditions of the competitors, consumers, suppliers, intermediaries and other social interest groups etc. These elements will directly impact on the production and operation activity of the enterprise. In summary, the corporate environment elements and their formation are as shown in figure 1.
Macro environment
(Indirect environment)
Political environment
Economic environment
Corporate external environment Technological environment Social cultural environment

Micro environment
(Direct environment)

Market needs
Competitive environment
Resource environment
Figure 1. Corporate environment elements and their formation

There are three remarkable features of the corporate external environment:
(1) Fluctuation, which means the external environment often changes and unpredictable
(2) Uncontrollability, which means the change of the external environment is not under control of a single enterprise
(3) Otherness, which means the external environment infection has different types of enterprises varies.

3.1.1 Analysis of macro environment
The macro environment often consists of four elements, i.e., political environment, economic an environment, technological environment and social cultural environment, also called PEST (political, economic, a social and technological) in short. Also the natural environment can not be ignored. For example factors like geography, climate, resource distribution and ecological environment etc. of the region or market an enterprise is located in or takes up. However the enterprise can easily cope with those factors because they are changed in relatively low speed, but this paper doesn’t focused on this research object. So that’s the reason that I explained about this object really simple.
a) Political environment. It is defined as those political elements, legal systems and their operating states, more specifically, which are that influence and restrict the operation of enterprise and are build up the state of political system, political and military situation, policies and guidelines, laws and decrees and law enforcement system etc. In a stable political environment, the enterprise can obtain much more legitimate rights and interests under the meaning of fair competition to continue surviving and developing. The state policies and regulations can control and regulate the production and operation activities of the enterprises from other enterprise will be restricted to varying degrees or seize different opportunities even in the charge of same policies and regulations.
-China
From the founding of new China which means until the establishment of the socialist system, from the reformation and opening had to the exotic, foreign world till the rapid development of Chinese economy today, China had experienced are overcome tons series of unusual changes. From what we have seen today, China has been in a golden period in recent two hundred years. Especially in the last few years, the government was introducing and st