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1.0 Introduction
Tourism is changing at a rapid pace; it has become an important sector of one country to evaluate its comprehensive strengths. In any country, 代写留学生论文the emergence and continuation of tourism as a dynamic and viable industry is dependent on the adoption of approach a strategic to planning and marketing.

1.1 Background to the report
Every tourism destination has its own marketing and branding image, such as Singapore is “Unique Singapore”, Macau is “Gambling Macau”, Hong Kong named “Shoppers’ heaven”, Shanghai as “International metropolis country”.
Why these destinations have further influences in the world? How can achieve successful results in tourism industry? No matter government and organization focus on its tourism industry, most important is that the measures they take in. As the results we can see, strategic planning play a domestic role in tourism marketing.

Hong Kong, as a destination the report choose because of its unique characteristics of tourism industry and its personal resources, HKTB (Hong Kong Tourism Board) has spent a great deal of promotion in Hong Kong’s tourism development in the last years.
  Hong Kong is always described as exciting, mysterious, and glamorous for a century, with its vibrant feel and night-and-day activity, Hong Kong is an intoxicating city. All the attractions are associated with its culture, history, position in the world, branding image and location.

Hong Kong comprises a small-irregular peninsula with a group of islands, covering just under 1,104 square kilometres of territory overall (ISD of HKSAR Government, 2008). Although it is now of course a part of China, in 1997, Hong Kong goes back to China, until that day, it is cut off from the rest of country to maintain and its status as a Special Administrative Region (Hong Kong SAR).

1.2 Aims and scope of the report
1.3 Structure
There are six chapters compose the main content of this assignment. The probably means of each chapter have a title, and then detail actions needed after the title.
2.0 Literature review
3.0 methodology
4.0 SWOT analysis and discussion
5.0 Conclusion and Recommendation

2.0 Literature Review

6.0 Bibliography
Cathy Hsu and Zheng Gu. (2009). Regional tourism collaboration in the Pearl River Delta, China. The Hong Kong Polytechnic University. From:
https://scholarworks.umass.edu/cgi/viewcontent.cgi?article=1006&context=refereed Retrieved on 2009.
Christian Hempell. (2008). Strategic marketing. In Stowe Shoemaker and Margaret Shaw (eds.), marketing essential in hospitality and tourism: foundations and practices. Person Prentice Hall, New Jersey. pp. 563-160.
David C. Watt. (1998). Event management in leisure and tourism. Addison Wesley Longman Publishing, New York, United States of America. pp. 179-62.
Frank Baldwin. (2008). China and Hong Kong in the British Empire in the late nineteenth and early twentieth centuries. In Takeshi Hamashita, Mark Selden and Linda Grove (eds.), China, East Asia and the global economy: regional and historical perspectives. Routledge, New York. pp. 178-145.
Freya Simpson Giles, Rehana Sheikh, Lesley Croft, Pete Spurrier, Paul Kay and Victoria Burrows, David Bellis and Ross Vermeer. (2007). Hong Kong explorer: the complete residents’ guide. Explorer Group Ltd.
Harold Traver. (2009). Hong Kong police force. In Marks Gaylord, Danny Gittings and Harold Traver (eds.本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。