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论文题目：Entrepreneurship
论文语言：English
论文专业：MBA
字数：2000
学校国家：U.K.
是否有数据处理要求：否
您的学校：University of Wales
论文用于：Master assignment 硕士课程作业

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Content
Content 1
1.0 Executive summary 3
2.0 Introduction 3
3.0 Description of the new venture 4
3.1 The name of coffee shop 4
3.2 Target market 4
3.3 Location 4
3.4 Design of the coffee shop 5
3.5 Product and service delivered 5
3.6 Legal form 6
3.7 Objective 7
4.8 The time of opening and scale of staff 8
4.0 Environment analysis 8
4.1 external analysis (PEST) 8
4.2 internal analysis 9
5.0 Operation plan 10
5.1 Logistic of raw material 10
5.2 Delivery of goods to customers 10
5.3 Differentiation 10
6.0 Marketing plan (4P's) 11
6.1 Product 11
6.2 Price 11
6.3 Place 11
6.4 Promotion 12
7.0 Financial plan 12
7.1 Important assumption 12
7.2 Break-even analysis 12
8.0 Conclusion 13
9.0 Appendix 13
9.1 Projected cash-flow statement 13
9.2 Projected balance sheet in the first 12 months 14
References 15

1.0 Executive summary
    It is said that preparedness ensures success and unpreparedness spells failure. It is necessary to make a plan of investing a fresh business. A coffee shop has no exception.
 The business plan is to make a specific scheme for the owner. Firstly, it will help the owner clear their disordered thinking. Secondly, a successful business plan can attract additional investors to resolve the capital shortage or increase the scale of the business.
2.0 Introduction
 As we known, Hong Kong is an open market which is mixed with both eastern and western culture. In this melting pot, the lifestyle is character with mixture. Coffee is original from European; nowadays it is more and more popular among the youth and white collars. The life pace in Hong Kong is so quick that more and more people believe the private space is deprived by job. Even at home they do not think the relaxation is sufficient to enjoy. They need extra entertainment channels to release their pressure. Coffee shop is a nice choice for many people. In the restful aerosphere they can clear up excursive mood and think about some issues. To some extent, it is not the coffee itself matter but rather the ambience and status experience. 
Although it is a competitive industry to invest, not all investor can make the business successful. Only well preparation make operation prefect. To avoid blindness conduction, it is necessary to make a business plan.
The business plan makes comprehensive analysis for the coffee shop. In the beginning, the fundamental situation of the coffee shop is given in the first part of the plan, from the name to the distribution of the coffee shop. For the second, the business plan makes external and internal analysis for the Hola coffee shop to avoid threat and weakness and take advantage of the opportunity and strength. Then from the specific operation, the business plan makes the operational plan for the coffee shop, which makes the daily operation ordered. Next, some promotion is necessary for a new venture, the business plan give some advises on the advertisement of the c本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。