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361. grocery loyalty: tesco clubcard and its impact on loyalty[内容预览]收费论文 Charging Thesis
  • 论文类别:Marketing     人气:3890     论文属性:调研报告 Research Proposal

362. can loyalty schemes really build loyalty?[内容预览]收费论文 Charging Thesis
  • Customer loyalty schemes have blossomed in the era of customer retention, and have been willingly embraced by both retailers and consumers ali
  • 论文类别:Marketing     人气:2465     论文属性:短文 essay

363. customer loyalty: how to measure it, understand it and use it [内容预览]收费论文 Charging Thesis
  • Customer loyalty: how to measure it, understand it and use it to drive business success. Since it is now widely recognised that it is much less
  • 论文类别:Marketing     人气:3462     论文属性:短文 essay

364. the long-term impact of loyalty programs on consumer purchase behavior..[内容预览]收费论文 Charging Thesis
  • The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty Despite the prevalent use of loyalty programs, there is limited evidence on the long-term effects of such prog
  • 论文类别:Marketing     人气:2583     论文属性:短文 essay

365. to evaluate if repeat purchasing by loyalty program members indicates ..[内容预览]原创论文 Original thesis
  • 1.0 INTRODUCTIONBusinesses strive to find ways in which to achieve distinction in order to stay in business, and increase profitability. Maintaining relationships with customers through customer relationship management strategies, such as loyalty
  • 论文类别:Marketing     人气:9235     论文属性:文献综述 Literature Review

366. the effectiveness of customer loyalty schemes on repeat purchase behav..[内容预览]原创论文 Original thesis
  • The effectiveness of customer loyalty schemes on repeat purchase behavior in grocery retailing in China1. IntroductionAfter the stage of introduction and rapid development, the large-scale retail business market in our country enters a mature phase. In the fierce competition, many la
  • 论文类别:Marketing     人气:11343     论文属性:文献综述 Literature Review

367. the effectiveness of customer loyalty schemes on repeat purchase behav..[内容预览]原创论文 Original thesis
  • The effectiveness of customer loyalty schemes on repeat purchase behavior in fashion retailing in China1 Introduction 1.1 Context Since the implementation of economic reform and open-up policy, China's economy has made tremendous progress. People's living standards are gradually impr
  • 论文类别:Marketing     人气:14326     论文属性:文献综述 Literature Review

368. group report[内容预览]原创论文 Original thesis
  • 1. Positioning Maps of the Four Newspapers in London What are position maps? Positioning maps are visualizing tools to enable a marketer to locate his/her brand together with competing brands using two important positioning variables. The usual positioning map uses pr
  • 论文类别:Marketing     人气:2648     论文属性:报告 Report

369. the influence of culture on consumer impulsive buying behavior kace n ..[内容预览]原创论文 Original thesis
  • 论文类别:Marketing     人气:3909     论文属性:短文 essay

370. investigating the impact of chinese consumers’ attitude on the future..[内容预览]原创论文 Original thesis
  • Investigating the impact of Chinese consumers’ attitude on the future of Starbucks in China. 1. AimFor many reasons, the Chinese market was not been considered as viable market until recently. Now China has not only become one of the majo
  • 论文类别:Marketing     人气:7437     论文属性:调研报告 Research Proposal

371. academic paper a structural model of fashion-oriented impulse buying b..[内容预览]收费论文 Charging Thesis
  • ACADEMIC PAPER A structural model of fashion-oriented impulse buying behavior Fashion-oriented impulse buying behaviorAbstractPurpose – This s
  • 论文类别:Marketing     人气:3470     论文属性:调研报告 Research Proposal

372. selected social factors and the clothing buying behaviour patterns of ..[内容预览]收费论文 Charging Thesis
  • ABSTRACT The purpose of this research was to examine the influence of selected social factors on the clothing buying behaviour patterns of black college consumers. The sample consisted of 3
  • 论文类别:Marketing     人气:3094     论文属性:短文 essay

373. communicating culture: an examination of the buying behaviour of ‘twe..[内容预览]原创论文 Original thesis
  • Abstract This paper examines younger teenage (’tweenage’) girls’ purchasingdecisions for fashion clothing and the impact of brands on their behaviour. This group is highly fashion-sensitive. The study utilises
  • 论文类别:Marketing     人气:2845     论文属性:短文 essay

374. the study of channel management at owens corning entering into chinese..[内容预览]原创论文 Original thesis
  • The study of channel management at Owens Corning entering into Chinese roofing market Summery Along with the quicken step of globalization, many multinational companies have invested in new market, where risk
  • 论文类别:Marketing     人气:7582     论文属性:硕士毕业论文 thesis

375. the study of the relationship between the lifestyle and the brand imag..[内容预览]原创论文 Original thesis
  • The Study of the relationship between the lifestyle and the brand image on the basis of the survey on Coco-Cola1 Introduction The brand can be viewed as a person. Like a person, a brand can be perceived as being competent, trustworthy, active, or youthful (Aaker, 1996)
  • 论文类别:Marketing     人气:6611     论文属性:作业计算问题 Assignments:Questions, Math Problems

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