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论文题目：Economic Environment Business of Metersbonwe
论文语言：英语论文 English
论文专业：Business Management
字数：3500
学校国家：英国 U.K.
是否有数据处理要求：否
您的学校：anglia ruskin uni
论文用于：Pre-Masters Assignment 硕士预科作业
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Economic Environment Business of Metersbonwe

1.0 Introduction
Since the last twenty years in the 20th century, China’s economy has grown rapidly. This optimistic economic circumstance gives plenty of private small and medium businesses opportunities to develop in order to fundamentally increase the standards of living for Chinese citizens themselves. Metersbonwe, the fashion clothing brand is a typical example.

Table of Contents
1.0 Introduction 3
2.0 Relevant theories 4
2.1 Business model 4
2.2 Virtual business 5
3.0 The structure of the market within which Metersbonwe operates 6
4.0 Innovative business model of Metersbonwe 7
4.1 The virtual business of Metersbonwe 7
4.1.1 The strong virtual production capacity of Metersbonwe 7
4.1.2 The virtual logistics of Metersbonwe 8
4.1. 3 The efficient operation of Metersbonwe in franchise chain 8
4.2 Real business of Metersbonwe 9
4.2.1 Metersbonwe pays high attention to the brand construction 9
4.2.2 Fashionable, personalized clothing design of Metersbonwe 9
4.2.3 A strong supply chain management ability of Metersbonwe 9
5.0 Metersbonwe makes full use of the advanced information technology means 10
6.0 The business model of Metersbonwe from light to "heavy" 12
7.0 The existing problems of Metersbonwe and how to solve 13
8.0 Conclusion and inspirations 15
9.0 References 15

9.0 References 
[1] China Merchants Securities. Securities research report on Metersbonwe 2011-8-1, pp. 1.
[2] Zhengyong, Li，Business model, 2006,page 1
[3] L.M. Camarinha-Matos, C. Lima, Towards an execution system for distributed business processes in a virtual enterprise, High Performance Computing and Networking, Lecture Notes in Computer Science, No. 1823, Springer, Berlin, 2000, pp. 149–162.
[4] F. David. Mulcahy, Herbert. Sherman, Jianxun. Liang, Underneath the glittering maze: Decorum and décolletage in high fashion, 1937–2004, Technology in Society, Volume 31, Issue 4, November 2009, pp. 350-355
[5] Juhani.Iivari, Rudy. Hirschheim, Information Systems, Volume 21, Issue 7, November 1996, Pages 551-575
[6] BrandSource (2008). Metersbonwe Going Interactive to Change its Image [online] available at <https://www.labbrand.com/brand-source/ metersbonwe-going-interactive-change-its-image> accessed on July 26th.2011https://www.51lunwen.org/CorporateGovernance/2010/1222/1439026923.html
[7] ME&CITY Official Website (2011) [online] available at < https://www.me-city.com> accessed on July 26th. 2011