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The Research on the Success of Liqun Commercial Building from the Relationship View
Liqun supermarket and shopping center are the most welcomed consume place for most Qingdao and Shangdong residents (Qi, 2006). The success of Liqun is the result of the management of its leader layer and the effort of all the Liqun staffs.
Introduction of Liqun Group
Liqun Group is a trans-regional, multi-service and comprehensive cooperate business group with a history more than 70 years. The business of Liqun Group covers chain detail trade, business logistics, hotel chain, medicinal wholesale and logistics, import and export trade and real estate (Liqungroup, 2011). Detail trade now is still the main business for Liqun Group, supermarket and shopping center are the two main forms for detail trade. For Liqun’s detail trade, just like other detail traders in China, the supermarket can open separately, but the shopping center always contains supermarket. According to the new statistic, Liqun Group is No.379 in top500 enterprises of China (Enorth, 2010). The following figure shows the market place of Liqun Group in Shangdong Province, China.

Figure 1 the market place of Liqun Group in Shangdong Province
Data source: https://www.liqungroup.com/group_baihuo.asp

The Leader of Liqun Commercial Building
Liqun Commercial Building is the flagship of Liqun Group’s detail trade business in Qingdao City which covers the business of supermarket and shopping center. Ji Shuzhen is the manager of Liqun Commercial Building. She entered into Liqun in 1982 and to be one of the laborial staff. With the hard work in the past 20 years, now she takes charge of Liqun Commercial Building (Qingdaonews, 2011). According to the statistic, under her lead Liqun Commercial Building was the single store selling champion for many years in Qingdao detail market. Her 20 years working experience in Liqun Group makes her familiar with the custom of Liqun, knows how to handle the relationship between management layer and staffs, has her opinion on how to improve to the commercial business refer to the customers and market requirement.
The Method of Liqun to Maintain the Relationship with Customers
The success of Liqun Commercial Building and other Liqun’s shopping center in China is not occasional. For the detail traders, the good relationship with customers is one of the key elements for the success. The slogan of Liqun Group is “To save every penny for the customers!” . The price of commodities which selling in Liqun Group’s marketplace no matter in supermarket or shopping center is usually lower than others. But the low price not means low quality; on the contrary, Liqun pays attention on the commodity quality control. Only the commodity with high quality and suitable price can attract customers to the marketplace. Liqun also did quick response to customers’ requirement and suggestion which makes high satisfaction degree from customers. Member card is an effective way to keep tight relationship with customers.

By using of member card, customers can enjoy the high quality commodity and service in a lower cost than normal customer. Bonus point return-back activity can not only attract regular customers back to the marketplace to buy barg本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。