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Sale of corporate-owned stations, due these actions the company might lose its shares and also it might lose some of its customers to competitors

$66,71 per barrel creates considerable tensions for running oil business

Further lawsuits considering the company's ecological activities;

Ansoff Matrix

'The Ansoff matrix provides the basis for an organisation's objective setting process and sets the foundation of directional policy for its future (Bennett, 1994). The Ansoff matrix is used as a model for setting objectives' the model is used to set future objectives, therefore this analysis will done accordance to BP

Market Penetration

Market penetration arises when a company penetrates its current products. It is important that the market penetrations arise within the company's existing product. This process helps to give better value to its existing customers. This what BP is exactly doing to its customers, because to retain its customers throughout its network the company has to satisfy its customers therefore in order to satisfy or give a better value the company can use this strategy for to retain its customers.

Product development

Product development means the company introduces a new product to its existing customers. Based on this the company such as BP can also take this into consideration and developed new product to its existing customers. In order to achieve the ultimate goal the company can use product development although the company is into product development such as bio fuel, solar energy, hydrocarbon manufacturing and wind power. Since its has already moved into alternative energy sources the company as identified what the market and environment needs therefore in order to be competitive the company should focus on increasing its capacity of productions to serve better to its customers.

Market Development

Market development refer that the company uses its existing product to serve a new market. According to BP it can market the emerging market such as India, china and so on these countries are on the stage of developing its country profile therefore it's the right time to company such as BP to invest on these countries and increase its market share. Although they have stepped into Indian market through Castrol which the market leader in automotive lubricant business such as engine oil and brake oil, therefore it's clear that BP can enter emerging countries and develop its services, although it won't be an east procedure to enter into these emerging market, but BP can consider some other ways to enter the market and provide its services such as providing alternative energy sources.

Diversification

Diversification is totally different from the above terms because this refers that company should introduce a new product to a new market.

Conclusion

Based on the review of PESTLE, SWOT and Ansoff matrix the company such as BP has the potential of growing in the future though there were fau本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。