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from 54.7 million. Numerous Korean films were exported to Asian countries and received overwhelming response. According to an article in the Hollywood Reporter, dated 18th of April 2000, many critics saw the Korean film industry as ‘the hottest film market in Asia'. This phase gave birth to the belief that the Korean cinema was experiencing ‘renaissance'.

There are many interconnected reasons for the popularity of the Korean films domestically and in Asia. Most of this success is attributed to the resurrection of nationalist sentiments in the Koreans following the financial crisis of 1998. During this phase unemployment rates were very high and the GDP declined sharply. Due to this economic crunch, suicide and crime rates rose and it had a negative impact on every Korean's life. This economic crisis brought a radical change in the Korean society in the sense that it changed the psychological mind-set of the people. These nationalist feelings were evoked through the industrialisation and deregulation in the Korean film industry and various social gatherings. It evoked patriotic speeches from politicians and social elites, which in turn gave birth to strong nationalist sentiments among the Korean masses.

This patriotism is thought to be the biggest reason for the success of the Korean film industry. At that time there were various campaigns that were undertaken to stress the need for unity and the superiority of Korean culture and values. One of the most significant and successful of these campaigns was the ‘Boycott Hollywood film' call. The civil society of Korea took an active part in this campaign (Coalition for Cultural Diversity in Moving Images, 2004: 1-4) the ‘watch Korean films' campaign supported this movement. The Koreans were bent on promoting their own films and making sure that the ‘outsider' threats did not harm their film industry. It was at a time as this that one of the biggest Korean blockbusters of all times Shiri was released.

3.2 Shiri-1999

This is a movie which contributed immensely to the revival of the Korean film industry and its recognition across the globe. It acted as a milestone for the Korean cinema. The plot of the story was based on a North Korean spy preparing to overthrow the government in Seoul. This broke not only North Korean records but also made more profits than many huge Hollywood block busters like Titanic, Star Wars and the Matrix. The fact that it broke the records of these films, in itself, was a huge achievement. It was the first movie that was able to achieve sales of more than 2 million tickets in Seoul alone. the film attracted over 6 million people to the theatres.

In many ways, Shiri can be called a pioneer. it adopted trends of Hollywood blockbusters, especially the aspects of melodrama and action which are the essence of Hollywood. by following in the footprints of Hollywood, Shiri provided this melodrama and entertainment, which instantly captivated all. However, Shiri was not a complete imitation of Hollywood style. In fact it was an amalgamation of the Hollywood blockbuster conventions and the Korean culture. It also provided a unique story which revolved around the tragic separation of North Korea from South Korea. The story line of Shiri was th本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。