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s which meant that a lot of the data that was collected did not fit in to the context of this research as well as primary data would have. Much of the data was irrelevant to this research and had to be sifted through. Secondly, some of the data collected was not up-to-date and so, could not be applied to this research. Moreover, secondary data is not as reliable in the context of authenticity as primary data. in order to get a closer view of the impact of Korean films on Chinese people, some of them were contacted and interviewed online , but this can not be as effective as field research or face-to-face interviews. Thus, the geographical distance was a real limitation, which led to all the above mentioned problems.

4.7 Identity of Research

This refers to the research approach that has been used in this dissertation. Mainly, ‘interpretivism' or the qualitative approach is followed in this thesis. The interpretive approach is a means to gain insight which involves discovering ways to gain in-depth understanding of the entire topic under study. This type of research explores the depth, richness and complexity of a certain phenomena, tries to simplify it as much as possible and then draw conclusions as to why and how a certain thing is happening. Like here, the qualitative approach is being used to interpret why and how the Korean wave has impacted China the manner that it has. Thus, qualitative research refers to a type of research that produces findings that are not based on some statistical data or statistical procedures. Qualitative or Interpretive data is based on qualitative data, that is data that is not quantifiable. This approach is very useful in this study because it gives an in-depth view of the Korean film industry and the Korean wave, which in turn makes it easier to carry out the aims of the dissertation and arrive at appropriate answers to the research questions.

In this thesis, the Asian culture is under study because it has been a major factor for the success of the Korean films in that region. An approach that is often used to study a culture or a group of people is called ethnography. Literally, ethnography means ‘portrait of a people'. It is a written description of a culture, its customs, traditions, beliefs, values and the resulting behaviour. (Marvin Harris and Orna Johnson, 2000). Generally speaking, ethnography involves a close, personal interaction between the researcher and the people who are under study. This requires the researcher to be in close contact with the people, usually to live with them in order to observe and understand them. This helps give the researcher a local point of view which can be very helpful in a research such as this. people's behaviour is observed in the every day context, not in a controlled experimental environment. Moreover, data is collected from various sources but mainly informal conversations are used as the basis for the finding. It is fieldwork based, which means that it usually involves the researcher spending a year or more in that society and living among the people. Ethnographers are, thus, participant observers.

However, in this case, ethnography could not be practised in the true sense of the term. That is because it was impossible for me to go to Asia and stay a本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。