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The success of Shiri was the starting point for the creation of many other great Korean films. It established a sort of a benchmark for many ne films to come. It motivated some of the most affluent people in Korea to invest in the industry resulting in more Korean films, with comparatively larger budgets, to be produced and shown internationally. In fact, after Shiri was released, the Korean films were able to take over more than 50% of the local market. Korea soon became the first country in the world where domestic films were more popular than Hollywood.

3.3 JSA (Joint Security Area)

Following Shiri, Joint Security Area was released in 2000. This proved to be an even bigger hit than Shiri and even crossed the standards that had been set by Shiri the previous year. Even today, it is one of the biggest blockbusters the Korean film industry has ever produced. It got the prestige of being screened 55 times in Seoul alone and 125 screens throughout Korea. This was a record in itself. In just two weeks, the number of people who had watched the movie reached 1 million. This extraordinary success of JSA in the domestic market led it to being exported to Japan where it did a business of over $2,000,000 and was eventually invited to be screened at the Berlin International Film Festival.

The story of Joint Security Area highlights a strong friendship between four soldiers, two from North Korea and two from South Korea. They are placed on the Joint Security Area, a region which is does not come in the territory of North or South Korea, and is the borderline between the two. Like Shiri, it was a big-budget film which was promoted extensively before its release.

In many ways, including the story, the type of movie and the idea behind it, JSA was completely different from Shiri. its tremendous success proved that the Korean audience were looking for diversity and modernism in their films. there was no particular factor that could lead to success, except high quality and emotional involvement of the audience.

3.4 Other blockbusters

Both Shiri and JSA contributed immensely to the popularity of the Korean films in the Asian countries like Japan and China and the creation of the so called Korean fever. There were many other super hits like My Sassy Girl, which even broke the records of super hits like The Lord of the Rings and Harry Potter, which were being screened at that time. Friends (2001) also comes under the umbrella of such films. Others include Taegukgi, Silmido and Korean War. all these films and many more just added to the popularity of Korean films in China and other Asian countries.

CHAPTER 4: METHODOLOGY

4.1 Introduction

Research methodology refers to the approach that has been used in conducting a particular research. It explains how the data for a particular research is to be collected and involves the systematic study of all the methods that have been employed to arrive at a valid conclusion. The research methodology covers everything from the research questions, th本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。