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Framework Porter (1980)

SWOT分析-4. SWOT Analysis

4.1 Strengths

4.1.1 Large Market Share

Although GM's market share in the US has declined, it still retains a competitive 21.5 percent in 2008. They also start to 

penetrate the Chinese customer automotives market and gain an increasing share.

4.1.2 Global Experience

They have already been a global company for almost 100 years now and have established themselves as the global leader for 

most of them, they already have global experience.

4.1.3 Variety of Brand Names

GM has been the automotive leader for the majority of the last century. The current GM brands included: Chevrolet, GMC, 

Cadillac, Buick, Pontiac, Saturn, Saab, Daewoo, Opel, and Holden.

4.1.4 GMAC Customer Financing Program

Since its establishment in 1919 it has proven to be GM's most reliable way of revenue.

4.1.5 OnStar Satellite Technology

This technology allows the vehicles to be tracked in the event of an emergency or theft, it also allows the driver or 

passengers the ability to communicate with OnStar personnel at the click of a button.

4.2 Weaknesses

4.2.1 Behind on Alternative Energy Movement

The alternative hybrid trend has begun to take place in the automotive industry and GM has been one step behind the 

competition It is a reason that lead them to lose the market share.

4.2.2 Organizational Structure below standard

We can see the organization structure above, it seems to be too vertically integrated. The shortcomings are that it is a 

lack of communication between employees from top to bottom and may have played a part in GM lag on the hybrid technology.

4.2.3Stagnant Profitability

To review GM's profit we can see that they are struggling with respect to the size of the company. It is disappointed that 

shareholder would not happy about.

4.2.4 Too dependent on domestic market

GM overly become dependent on the US market The competition will become tough if they only focus on just one country.

4.2.5 Too dependent on GMAC

GM overly become dependent on its financing company. Maybe it is a very great advantage for GM, but they cannot rely on 

financing company for gain the profit, if they want to compete with competitors

4.2.6 Poor Credit Rating

GM's credit status has been declining obviously. According to Standard & Poor's, they declared billion of dollars of debt 

owed by GM to be 'junk', it will increase borrowing costs and limit fund-raising options for them.(Sharon Silke Carty, 

2005)

4.3 Opportunities

4.3.1 Alternative energy movement

hybrid technology is giving to GM a opportunity to once again become the automotive industry leader in innovation and 

technology

4.3.2 Continuing to expand globally

Recently, they found that there is a dramatically increase in China automotive market, that proves themselves to focus a本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。