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rofitable to the organization and to them.

6.3 Market development

From this strategy options, it involves the strategy of introducing both new and existing products to their existing 

customers and not overlooking the new customers. From here, both new and existing customers have the options and more 

information about those products.

From here, they would be introduce their product to both side. They would be able to saturated new opportunities for 

geographical spread, entering new segments or new users in the environment. Such a change will enable GM in better 

turnover at medium risk by exploiting current strength or market knowledge. (Lynch, R., 2006)

Suitability:

It is suitable in market development as they tend to target new groups of people, and other new geographic places. 

(Johnson, Scholes & Whittington, 2008). GM try to targets elders, adult or basically all adult group.

Feasibility:

It is feasible for GM as they have enough resources to develop into the new market. According to the U.S. Treasury 

Department, they has received $1 billion repayment from GM. This shows that they totally have enough fund to research and 

develop proper strategy in order to venture into the new market or exploring into a new market segment.

Acceptability:

Stakeholders and shareholders would surely agree with this strategy as it gain profit for the company and stakeholders or 

shareholders themselves.

Recommendation of Strategy options

The best strategic option for GM in their current situation is to develop a new vehicle which is alternative energy SUV; 

this strategy would significantly lead to a growth in sales. In addition, GM can gain a new business partner from Canada-

Russia consortium because of their contractual relationship and this would be a great competitive advantage for GM. By 

using this strategy, which is an external method, it can help GM to solve their problems quickly. An alliance with Magna-

Sberbank will also benefit GM in terms of saving expenses on research for the small car technology. This will aid GM in 

solving the tribulations that they are facing.

实施问题-7 Implementation Issues

When GM wants to withdraw or retain Europe operation, some obstacles will appear. They are called implementation issues. 

These implementation issues will be discussed how Government involved in its decision making.

7.1 Russian Government

German Gref, the Sberbank boss stated that he acquires GM Europe section to enter new markets abroad and confirmed it is a 

really low price to takeover Opel, it can get the permission to get its company technology. Sberbank is a famous creditors 

of automotive industry in Russia in which inform to turn around its carmaker industry. The Russian Trade and Industry 

Minister stated that if not the takeover, they will not good enough to develop the international car company

Since the Russian government plans to acquire international t本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。