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uting storage formats. Different versions of optical mediums were introduced ‘optic data disk’ coming before Sony proposed a standard for the compact disk (CD) in 1980 but was followed by formats such as: DVD, HD-DVD, holographic, Blu-ray DVD and developments with OM disks.

The introduction of optical mediums saw Sony’s standard CD to hit the very top in high quality recording and storage mediums. CD-R’s are a ‘write once, read many’ optical medium (WORM) which is a recordable version of the CD and holds a high level of compatibility with standard CD readers unlike CD-RW’s which can be overwritten many times but has a lower compatibility level with CD readers and the disks are slightly more expensive. CD’s became the most popular medium of music and data storage due to its capacity and ease of recording but there is one flaw in its design as after a life span of around 2 years it’s possible for the CD’s data to degrade with time showing a coloured dye as a result. CD’s hold a standard capacity of 700Mb where as the introduction of DVD’s upped the capacity to 4.1 GB but was mostly associated with movies projects which contain much larger files. CD’s are still the highest quality recording/storage medium to attain or store music on outside of a computers hard drive but with newer, smaller compressed formats such as MP3 on the market the option of buying a CD compared to a smaller and cheaper alternative looks bleak with time, so we see the CD taking a backseat to let newer recording and storage devices into the scene.

Chapter 2 - (A demanding society)

In today’s society where consumers are demanding faster, cheaper and easier methods of gaining entertainment, they also demand a new outlook towards devices, gadgets and components with which to view or listen to their product. This chapter underlines the changes of which new technology has an effect, they way society and subcultures are shaped by technology and how technology is forced to develop and become more advanced to meet the needs and perceptions of its consumers.

In recent years the ‘compact disk’ has ended the forty year reign of the twelve inch LP, with which came consequences for production, distribution and marketing, and in turn disks and tapes have been threatened by technologies which can deliver high quality sound via cable direct to potential consumers, eliminating the need for the already established pattern of product marketing and distribution.

Although the invention of the phonograph and gramophones were considered important aspects in creating the a mass market for music and entertainment, “the record industry has been shaped by the need to cope with its volatile market so its established practices and institutions have been constantly undermined by technological innovations which not only offer new and better ways of doing things but, as we shall see, have generally had the effect of increasing the consumers choice at the expense of the industries ability to control its market”.

(Scott, D. Martin, P. 1995 p.209)

There are many important connections between technology, musical characteristics and social groups, and as it may be argued that the fundamental coordinates of a musical form are not determine本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。