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公共关系对高校的现实意义 [2]

论文作者:www.51lunwen.org论文属性:课程作业 Coursework登出时间:2013-09-01编辑:yangcheng点击率:8802

论文字数:论文编号:org201309011522133511语种:英语 English地区:中国价格:免费论文

关键词:公共关系公关PR

摘要:构建良好的高校公共关系,是新时代发展对高校管理的必然要求,是高校管理现代化的根本要求,对推动我国教育教学改革与发展、优化育人环境、增强高校的办学活力、拓展高校生存和发展的空间,具有十分重要的理论和现实意义。

ity public relations management reform sine qua non .


 

( Three ) universities must rely on public relations to grow

 

一个高校要想在竞争中立于不败之地,使学校不断发展壮大,很重要的一点,是资金上的需求。
而就目前形势来看,随着高校投资体制的改革,国家给予高校的经费是有限的,学校办学经费来源已逐渐趋于多元化、社会化,办学经费不足是制约高校发展的一个重要因素。现代教育的重要特征之就是高等教育与社会的联系愈来愈密切。

A university in order to remain invincible in the competition , so that the school has grown in strength , a very important point is that funding needs.


And on the current situation, with the reform of the investment system colleges and universities , the state grant funding for colleges and universities is limited, school education has gradually diversify the sources of funding , socialization, school funding shortage is restricting the development of universities is an important factor . An important feature of modern education is the link between higher education and society more closely . Higher Education to develop, as in the past no longer self-enclosed within the university campus , in the classroom and teaching simple experiment as the center , and to the society, the contact with reality , to understand reality, vigorously carry out the external environment, especially between enterprises public relations work is particularly important. Enterprise funds is relatively strong , but the lack of high- precision and advanced talents, so companies and universities to form a mutually beneficial relationship . The cooperation of universities and enterprises must rely on the establishment of good public relations . In addition , colleges and universities also attract other community concern and support for universities , colleges and universities so that they voluntarily to invest , which also need to do the "development type" public relations work . Therefore , the university public relations in college management status and role can not be ignored .


( Four ) university teachers, students must rely on public relations competition


University faculty is an attractive and competitive an important factor. Parents were willing to send their children to a university scrambling , the school teachers have a very important reason . How to attract a school teacher should do ? This requires a good university public relations . Improve the school's reputation and visibility , to create favorable conditions for the teacher and research sites , improve external and internal public relations , in order to attract public teacher ; This is why some universities will be carried out from time to time in our various academic discussions or research and exhibitions. By increasing our visibility to hire teachers , and vice versa also make school more famous. There are so-called teacher only schools. Meanwhile, the university as a delegate to fish , Tuition FAQ places , students are the most direct beneficiaries. Quantity and quality of students is to determine the necessary conditions for the survival of universities . A school has a teacher, then it may attract more students . Therefore , universities and public schools will become a propaganda win and an important means of attracting more students ; while public universities are also able to guide a college how to correctly and effectively use a variety of promotional methods to make our gradual shift from obscurity to fame was well known . Thus , the school's teachers, students and论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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