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the establishment of good public relations are closely linked.
For businesses, public relations is a " seeking unity within and outside the development " management art, which operate in the enterprise role and significance of the following aspects :

First, to expand its influence , enhance their visibility and establish a good corporate image

Increase their visibility , so that the public understand the business, know the business , and expand business impact , a very important factor is to give full play to the role of public relations . The so-called " wine is also deeply afraid of the alley ," a business no matter how good its products , no one knows , the enterprise's survival and development are affected. Therefore, the primary factor in the development of enterprises is to allow customers to understand the business, know the business, thus patronize enterprises. Business corporate image is public history of the development of enterprises , products, services, business names , trademarks and other general cognition, reflecting the general features of public enterprises , the general spirit of understanding and emotional tendencies. The fundamental purpose of public relations is to establish and develop good corporate image , establish a good reputation in order to obtain the public's understanding and acceptance , and thus win the trust and support, and establish a good image and reputation , will promote business objectives, so people often referred to as a good corporate image and reputation , " intangible wealth ," while a good corporate image is also a crucial factor to attract customers . Therefore, corporate public relations work for the development of enterprises to continue to create a good social environment and public opinion environment , corporate public relations officer must give full play to the positive role of public relations , regular market research to understand the corporate image in the public mind the changes , analyzing public psychology , intention and their trends , timely forecasting , timely adjustment of public relations strategy , the development trend of the enterprise intentions coincide with the public , so that a good corporate image in the public mind enduring.
Second, to provide information , to play a role in decision-making staff

In business management , decision-making is a strategic issue , companies in which the living environment and face competition in the market is extremely complex, experience -based management approach has been difficult to adapt to the needs of enterprise development , therefore , enterprises of various functional departments , especially PR , should make full use of public relations advantage, play its think-tank role for business decision to provide practical and reliable information when good business decision-making staff . Business decisions is a systematic project , the entire decision-making process, including investigation and analysis, identify goals, develop programs , program evaluation , and other steps to perform the implementation of public relations in the decision-making process has always played an important role , as the decision to develop a variety of accurate information .
Third, coordination of internal and external relations

The modern enterprise is an open organization , it has some intrinsic link , but also by 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。