英语论文网

摘要：广告是为了某种特定的需要，通过一定形式的媒体，公开而广泛地向公众传递信息的宣传手段。随着商品经济的发展，社会的不断进步，广告在我们生活中所产生的作用也变得越来越重要。特别是伴随着信息化社会的到来，广告不再只是作为一种传播手段向消费者告知商品与服务信息，更拥有了广泛的文化性和社会性功能。广告具有鲜明的目的性，即说服顾客进行购买，而广告口号作为广告语言极其重要的一部分更要首当其冲抓住消费者的眼球并让消费者记忆深刻，这种目的性决定了其语言的特色性风格，使其独立于其它文体。。本文选定英语这一全球普遍使用的语言，就其应用于广告领域而产生的一些语言学特点和广告本身的社会性特点进行深入分析。此外，针对英语是一种全球通用的国际语言的特点，本文也对英语广告口号应各国各地区不同文化的特征而变化做了简要论述。

An Analysis on the Language Features of English Slogans in Advertisements

Abstract
As a way of propagating and transmitting information, advertising’s role connot be underestimated because it is not only an artful technique in persuading people to buy, but also gradually has become a must for social communication which in turn influences the development of society and economy. The purpose of this paper is to study the linguistic features and sociological features of advertising English, in the hope to help copywriters at home markets in their creating process.
The goal of advertising decides its language to be simple and direct, distinct from the characteristics of other discourses. Thus an analysis on the linguistic features of advertising English in the linguistic field is worthwhile. Under such circumstances, a study on the linguistic features of advertising English will have practical effects on the composing and translating work of the copywriters.
The whole paper is divided into 3 chapters. The first chapter give a brief introduction on the roles and definitions of advertising and discuss the features and characteristics of English slogans. The second chapter starts from the theories in syntax, lexicology, rhetoric and ends with the linguistic features analyzed in the field of discourse analysis.The third chapter
The fourth chapter combines the viewpoints from the previous chapter third and explores the effect of the advertising English as a whole advertising process. The last chapter, also the conclusion part, shows that though advertising language appears to be flowery and refined, its content is no better than commonest language could convey. By exposing the various techniques advertisers have employed in their writing, this part hopes to remind consumers that advertising English is gradually attaining the negative and ambiguous role in guiding people to buy.

Key words:Advertising, English slogans, language features

Contents

Introduction 1
1 A brief introduction to advertisement 2
1.1 the effect of advertisement 2
1.2 the effect of slogan
1.3 the characateristics of slogan
2 Linguistic features of English slogans
2.1 syntax features of English slogans
2.2 lexicology features of English slogans
2.3 rhetoric features of English slogans
3 The differences of English usage among different slogans
3.1 the differences caused by different cultures
3.2 the differences caused by different environment,media,customers and contents
Conclusion
Works Cited
Acknowledgments

Chapter 1 : A brief introduction to advertisement

1.1 the effect of advertisement
Advertising ,as a crucial mean to bridge manufacturers over customers,has played a very important role in our life since long before.From the history perspective ,advertisement means transporting the information of the products and services to customers,which contribute much to our economic growth.Nowadays,however,advertising has surpassed its tradional functions and become a social and culture force.The time has seen significant changes in society and technology that set the stage for modern advertising.
The effect of slogans
Slogans is part and parcel of the advertisement.It has a original meaning of “shouting loudly”,wh本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。