英语论文网

ignificance
This work is of theoretical and practical significance, which can be highlighted as follows:Firstly, by bringing the Textual GM put forward by Martin into the initialclassification model of Halliday, the author managed to form a more comprehensiveand operable analysis framework for us to delve into the GM in discourses.Secondly, although numerous researches on advertisements have been conductedfrom various perspectives such as semiotics, stylistics and pragmatics, the GM theoryis seldom employed in advertisement researches. In this thesis, the author tries toanalyze the English advertisements within the framework of GM theory and thusestablish certain groundwork in this respect.All in all, this thesis is both theoretically and practically oriented. In theory, theanalysis of English advertisements from the perspective of GM can broaden the fieldof GM application. In practice, this thesis provides a new angle to analyzeadvertisements.

Chapter 2 Literature Review

Metaphor is pervasively employed in human language, and so fascinating as toattract attention of the great thinker Aristotle in ancient Greece and many linguists inthe present day. Lakoff and Johnson (1980:3) once said “our ordinary conceptualsystem, in terms of which we think and act, is fundamentally metaphorical in nature.”Aristotle was the first man who made a relatively systemic study of metaphor inhis book Rhetoric and Poetics. From then on, myriad scholars approached it fromtheir own perspectives, aiming to illustrate this linguistic phenomenon and broadenthe theory. The relevant study in this area before the middle twentieth century laid itsemphasis on rhetorical functions of metaphor, owing to the influence of Aristotle thattreated the metaphor merely as a linguistic device to decorate language. Having gonethrough ups and downs in terms of academic status, the study of metaphor recapturedthe interest of 21stcentury scholars from different academic fields home and abroad,which gives birth to numerous new thoughts about metaphor and triggers a so-called“metaphorical mania”. With their contribution, the metaphor has become amulti-disciplinary study. Shu Dingfang (2000) once claimed that metaphor study hasbecome an independent discipline that can be called metaphorology.
In recent decades, among the studies home and abroad, the investigations interms of cognitive and systemic-functional perspectives make great achievements andrepresent the main track of the studies in this field. Cognitive linguists made abreakthrough in the long history of metaphor study and became the representative ofconstructivism with George Lakoff at its core. Lakoff and Johnson (1980) argued thatmetaphors are pervasive not only in human languages, but also in our thought andbehavior in daily life. And they tried to define the nature of metaphor as understanding and experiencing one thing in terms of another. Thus metaphor is notonly a simple linguistic phenomenon but also one part of human cognitive activity.Moreover, Lakoff tried to define metaphor as “a cross domain mapping in theconceptual system.” (Lakoff, 1993: 245) That is to say, the focus of metaphor is nolonger in the language itself but in the way we conceptualize one mental domain interms of another. The idea of metaphor as mapping across conceptual domainsbecomes an important factor in understanding the nature of metaphor. Differed fromthe traditional rhetorical metaphor, wh本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。