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Conclusion

Zaha Hadid was not alone selling her own personal branding; Daniel Libeskind, Frank Gehry and others did the same. But she is of the 'starchitects' that characterized the era of overly indulge that so dramatically popular with her interviews and collaboration with fashion trends.

She made some personal success in the industry of fashion designs; recently Zaha Hadid designed and made clothing, shoes and bags for top fashion labels. She said ‘the process of development is so much faster than doing for architecture that gives her the right opportunity to do experimentations’. In one of her projects, she was designing a shoe where she could create samples immediately and comfortably while evaluating her progress in the same day.

‘She could have become a fashion designer, as she has always been enchanted by fashion and a huge fan in Japanese fashion for their materials and proportions. Actually, many of her skills are more useful for fashion design than architecture work.’ Referring the reports in September 2010 from an online site ‘www.coutts.com‘. She said she was emulating ‘the art of fashion’ to create some of her radical designs that has an effect on her client’s wishes.

She is picky with materials and proportions; she likes experimental designs and takes pride with her work for perfection, a bond she shares some similarities with fashion designer, Karl Lagerfeld in their collaboration job for Chanel. She could have just switched her career to fashion line if architecture doesn’t fits her anymore. Although exploring new frontiers would benefit the inspiration and ideas for the sake of architecture but involving with fashion line is just one of her marketing strategy towards ‘self branding’.

The architecture shouldn't be missing in fundamental aesthetic forms and values. If all the architects would be just like Daniel Libeskinds, Frank Gehrys and Zaha Hadid, what will our cities would become and why should everything be like versions of their opera house and museums?

As deconstructivist practitioners, they don’t see buildings as ‘architecture’ and they usually confused themselves between social agenda and architecture means and that would have misled them. Sometimes there is a need to have fixed rules and traditions for a common identity.

The troubled with this unbalance workings than with iconic buildings or the movements of culture. To assume this is high class or remarkable architecture is just one of the reasons of her mirage visions and ineffective ideas of thinking. Such as the London Aquatic Center had caused some disputes among the public and the developers. She lacks the proper aesthetic of architectural values and me本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。