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and strategy as a kind of investment, the brand can be divided into four types, high-end brands, in the end, the low-end brand and decay. Different brands have different rate of return on investment, which have different investment brand strategy.

 

To sum up, brand strategy and for most brands, but success will depend on the decisions made according to different situations. Even if the same kind of product, also can have different investment returns.

 

1.3 the significance of brand strategy

 

1.3.1 the implementation of brand strategy helps to strengthen and improve the market competition ability

 

In the reaction of the brand competitiveness index, market share as the number of brand competitiveness index, and sales is a quality indicator. Mr Zhang said that the brand is to sell to sell more expensive to sell quickly.

 

In the face of many similar competitive products, which really can get customers and identity is one of the few. The brand as a commodity business card, once recognized by customers, which can improve the transmission speed, expand the scope of spread.

 

There is no doubt that in the face of white-hot market, and consumer cognitive enhancement, only seriously carry out the brand marketing strategy, the cosmetics industry to stand out, has a strong market share, in an impregnable position.

 

1.3.2 the implementation of brand strategy will enable the enterprise to reduce marketing costs

 

A kind of representative enterprise image and brand culture, to bring customers into into a certain state. And these will trust in and enterprise marketing strategy.Enterpriseitself is the marketing activities to be quite, if just for promotion, are scattered, for consumers to form a clear impression. So the effect of the marketing is not period, because the marketing is too scattered, forming the concentration can effectively reduce the enterprise's marketing costs. And if the enterprise in the marketing activities, brand as the core, the core value orientation of the enterprise, marketing activities, taking a allowed consumers to produce good idea lenovo or differentiation. Is in the process of purchase, may produce the urge to buy the enterprise products, at the same time will also increase the enterprise's brand assets also had a process of accumulation, for the formation and development of enterprise brand has great benefits of a kind of effect, consumers don't accept it.

 

1.3.3 the implementation of brand strategy to help better reduce enterprises to promote the new product costs

 

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