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en in the social ontology of some intangible environment, such as members of the community of cognitive patterns, values, beliefs, religion, etc.Humanities environment some quantifiable indicators, such as per capita education years, per capita area of cultural facilities, the degree of residents' knowledge of science and technology and social science knowledge and so on, but the humanistic environment is the most essential thing should be the value idea, the behavior way, moral norms such as human civilization.

Low carbon consumption in the cultural environment can be understood as accumulation in a specific area of low carbon consumption survival value idea, the traditional culture, scientific literacy and other social and cultural forms.Low carbon consumption reflects the main body of a state of mind, the essence of which is the consumer in the process of the choice of consumer goods in accordance with their own point of view, according to a certain time, certain areas of low carbon consumption values, low carbon consumption index in the decision-making process is an important consideration basis and impact factor, in the actual consumer activity in favor of low carbon low carbon products and service.Low carbon consumption is the main body the effects of the mode of thinking, deepen the development of human environment is its deep internal cause (qiu, 1999).In a broad sense, any economic phenomenon and the behavior can be considered a corresponding culture precipitation results.The existence of the low carbon consumption and development of the human environment, only the conclusion of a new annotation.

Values is the brain of a person on the outside things to himself, to society's understanding of the meaning and significance to guide people's behavior plays an important role in control, regulate and directional, the activities of people, guiding the social main body toward the established goals.Gutman (1982) proposed method --, aims to explore the value chain theory and the relationship between consumer behavior, values that affect consumers' judgment of the importance of product attributes, which affect consumers' product evaluation and purchase.Richins (1994) research results also show that values the individual consumer behavior, attitude and decision plays a particularly important role.In fact, the value idea of low carbon consumption guiding role from the macroscopic and microscopic two aspects.Macro guiding role clearly reflected in the consumption policy of the government, the microcosmic guiding role is reflected in the values of consumers (Fu Zhenghua, 1999).

Any consumption policy formulation must be based on the values of a period of time, a certain area, only then can put forward the goal and direction of social consumption --, restrain or encourage consumption.Direction and specific goals, consumer activity development quickly, on the other hand, is slow.For a period of time in low carbon consumption, for example, if the policy of low carbon, clear sexual orientation is can quickly implement low-carbon consumption, or it will stagnate.

In the face of the phenomenon of global warming, the western developed countries have introduced policies and measures of low carbon consumption.Britain issued in 2003 the government white paper 'our energy future: creating a low carbon economy', to achieve lo本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。