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澳洲媒体与传播学留学作业范文:The reformation in the public relations​ [2]

论文作者:www.51lunwen.org论文属性:作业 Assignment登出时间:2015-09-24编辑:cinq点击率:4919

论文字数:1000论文编号:org201509242031531784语种:英语 English地区:澳大利亚价格:免费论文

关键词:public relations​reformation媒体与传播

摘要:本文是澳洲留学生媒体与传播学专业课程论文,主要以big tobacco作为对象,分析公共关系的管理功能以及公共关系改革的可能性和如何改革等内容。

veloping process of the country or society. To think the reforming in the public relations is only an excuse of inaction. 
Moreover, there are various difficulties in the ‘big tobacco’ case. Firstly, tobacco has been popular for a long history, and many people can not refuse the comfortable feeling in smoking. When one has been addicted to smoking, it will hard for them to give it up. Secondly, there are many tobacco companies in the world, which has been regulated by the government strictly (Alex, 1999). The plain packages can harm the tobacco business to some degree, for most people has fallen into one specific cigarettes brand and they often distinguish the cigarettes brands form the packages (Hua, 2000). The disgusting pictures in the cigarettes packages can cause some people to turn away from the cigarettes. Such regulations in the law can impair the interests of the tobacco industry. Although the color that is used in ads can influence the feelings and attention of people, the government law should not take away the rights of the tobacco industry to use various packages on cigarettes (Kraham, 2000). Thirdly, the aim of the government measures is to protect the health of common people, for cigarettes can cause people to get cancer and other diseases relevant to the lungs. However, it is not easy for the government to balance all the interest relations in the society. 

3.0The formation of the socially beneficial public relations社会公益性公共关系的形成
The formation of the socially beneficial public relations can be illustrated in two respects. Firstly, the ethical communication can contribute to the sound development of the society and the world to a great degree. The communication between the government and organizations in society can affect the conditions of the public relations to a great degree, so it is necessary to build good relationships between corporations and the government. In order to do so, the policies and the regulations of the government should respect the development of business and take some effective measures to promote the quick progression of business in the long run (Jill, 2013). The “big tobacco” case has caused the hot discussion among common people and businessmen, which has damaged the relations in the public. Although the plain packages may help smokers or nonsmokers not to be attracted by the cigarettes, the way can be a little radical, which can not be seen as a type of fine ethical communication. The ethical communication calls for the respect of each other. In the “big tobacco” case, the government just took the measures based on its thoughts and neglected the views of the tobacco companies, which has violated the principle of ethical communication ( Hofstede, 1991). 
It is of great meaning to employ the critically reflective practice to analyze the case of the big tobacco. The critically reflective practice has been defined as a procedure of exploration, in which the practitioners try to find, research and the hypothesis that frame the way they work (Heson, 2000). This practice can benefit the development of the society and the public relations in the long run, if the government can conclude the experience and errors in its acts and individuals can reflect on their actions in daily life. It is worth to reflect on the “big tobacco” case to promote the formation of nice public relations. 

4.0Conclusion 结论
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