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论文作者:www.51lunwen.org论文属性:短文 essay登出时间:2014-11-17编辑:Cinderella点击率:9418
论文字数:2787论文编号:org201411161723277508语种:英语 English地区:美国价格:免费论文
关键词:globalizationsocialanti-globalization全球化资本主义
摘要:全球化并不是一个新现象,从马可波罗时代算起,就存在着接连不断的全球化浪潮涌来。然而苏联解体之后,全球化趋势开始在全世界范围内加速了。全球化是一系列社会、经济、技术、文化和政治的变化,这些变化增进了国家之间的互相依赖与发展。
As Erla Zwingle, from the National Geographic article titled “Globalization” states, “When cultures receive outside influences, they ignore some and adopt others, and then almost immediately start to transform them.
One classic culture aspect is food. Across the world every body is eating classic Italian meatballs. During the 20th century, sports took on an increasingly international dimension. Sports bring spectators and participants from all over the world together. The effects of globalization on sports are vast, for example professional football opportunities are no longer limited to one country.
Even if globalization increased trade promotes material prosperity, it comes with a high spiritual and cultural cost. Indeed, globalization can sweep away cultural boundaries.
- The importance of technological innovation and communications creates the possibility and even the likelihood of a global culture.
1.2 Globalization of markets:
(The melding of national markets into a single global market; applies to standardized products, such as industrial goods and commodities, but for most customer products, national markets remain distinct.)
In his article “the globalization of markets” Theodore Levitt (1983), he predicted the merging of existing national markets for goods into a single global market, were standardized consumer products are sold in the same manner everywhere, the tastes and preferences of consumers everywhere having become irrevocably homogenized. However, it seems that the picture had changed by the late 1990’s. Indeed, the modern MNE is not likely to come up with a model of the global car which is a hit with all consumers in all market, it is certain to have a global marketing strategy, targeting particular markets with products from its portfolio which it has reason to believe will be suited to needs and tastes in each market.
1.3 Globalization of production:
(A trend in manufacturing industries, in particular, of shifting operations to countries where conditions and environment are more advantageous for the firm than they are in its current location; usually involving cost reductions.)
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