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for business purpose. Instant Translator will help them easily communicate with foreigners and better adapt to local environment.

Marketing strategy:

First, we would make a detailed market research to find and recognize customers’ needs and our products’ prospect. Then we will use the 4Ps: product, price, place and promotion (E. Jerome McCarthy, 1960) to attract more customers. Basically, we would make our product more competitive in both function and price. Besides, we would cooperate with some big cell phone companies like Nokia, Motorola and Htc to enlarge our market.

The Business

Business details

Products/services: Instant Translator

Registration details

Business name:

Trading name(s):

Date registered:

Location(s) registered: 

Business structure: 

ABN:

ACN:

GST:

Domain names:

Licences & permits:

Business premises

Business location: our company locates in Sydney, Australia. Since we just begin our business, we rent three rooms in an office building which is about 200 square meters. It is in the outskirt of Sydney where the rent is relatively cheaper and the transportation is convenient.

Buy/lease: currently, we will lease the room and equipments we need.

Organisation chart

Mr John Stevens

COO

Biwei Cai

Owner/CEO

Mrs Eileen Armstrong

Marketing manager

Mr George Black

R&D manager

Figure 1: Organisation Chart.

Management & ownership

Names of owners:

Details of management & ownership: I am the owner, so as to be more familiar with the business that I run, I myself will be the CEO. But our company also has a vice president, a COO to help me with managing the company.

Experience: I have studied marketing and economy in university and worked in a big software company for two years. Those experiences give me much guide in running this company. Besides, I took part in many training courses such as English, computer, communication and business management.

Key personnel

Required staff

Recruitment options

Our company intends to employ qualified staff through advertising in the local paper, post notice online and ask intermediate agencies to introduce us some staff. “Do your best to deliver the best, exclamatory service: scatter the best service seed in the market, respect customers in the bottom of your heart and smile to them. Respect customer’s curiosity and judgement.” (Jun, 2008)

Training programs

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