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demand; and turmoil in the international financial market.

Internal and External factors: you just don't start with internal and external factors atleast just a bit of a theoretical context/introduction/citations and then move onto it.....you assignment lack figures, statistics, table and presentation style ie. Report style format...heading and sub heading format......1 , 1a, 1b, 1c ...2, 2a, 2b etc.. use proper reference list...at the end....

STRENGTHS

MCB Bank has earned a reputation in the market for extending quality services to the market vis-à-vis its competitors. It has earned a strong Brand name in banking in a very short span of time. As customer confidence in MCB escort it towards achieving their goals and objectives. It has the premier number of linked branches in the country. The bank operates through a network of 1026 BRANCHES and over 300 ATMs across Pakistan, hence enabling them to serve customer in superior way. MCB Bank has all the products under its belt, which help it to extend the relationship with existing customer. MCB Bank has umbrella of products to offer their customers, if once customer has relationship with the bank. Some Products, which MCB Banks offering are Retail Banking, Business Banking, Merchant Establishment Services (EDC Machine), Personal loans & Car loans, Demit Services with E-Broking, Mutual Fund (MCB Banks the Distributor of all Mutual Fund), Insurance and Housing Loans. MCB is having an edge over other banks in case of Salary Accounts. Most of the companies are having their Salary Account with MCB even if their Current Account is with any other Bank. This is mainly because of the huge network of ATMs and branches of MCB.MCB is only Bank which is having its working hours from 8 to 8 for some branches which is one of the major strength of MCB Bank with respect to nationwide business Industry. MCB Banks known for its aggressive marketing of its products. Recent Endorsement of its product by famous celebrities and superior advertisement to attract more customers. From its inception, MCB Bank has adopted a policy of selecting internationally proven and specialized Packaged Systems for its technology. MCB bank's technology platform has been acknowledged globally as one of the best in terms of robustness, flexibility and cost efficiency. MCB Banks in a position to leverage this platform to further build cost and service advantage.MCB has a strong management team and have a very impressive cash flow with an excellent financial performance. As MCB was awarded 1st Asian bank providing good return on saving and current account to its customers.

The bank targets only the top grade of clients and does not cater to the needs of small customers. Due to this reason the bank may sometimes loose good clients.As well they have to concentrate on their online banking to attract more customers as their online banking service has a weak image in front of customers. MCB Bank has a defensive approach in lending. Mainly to IT & ITES companies Bank do not provide loan as these companies are not having collaterals so bank hesitate in giving loans to them. Because of this policy companies prefer nationalized banks and MCB Banking turn sometimes loose potential customers. MCB Banks having little presence Outside Pakistan, because of which companies prefer MNC Bank, mainly united bank limited (UBL). So if MCB Bank tries to emerge outside Pakistan then it has a huge pote