Sinew的贸易研究与建议 [10]
论文作者:英语论文论文属性:作业 Assignment登出时间:2014-09-20编辑:yangcheng点击率:14519
论文字数:5947论文编号:org201409172258303601语种:英语 English地区:加拿大价格:免费论文
关键词:贸易研究Sinew制造商UK and South African market留学作业
摘要:本文是一篇关于Sinew的贸易研究与建议的留学生作业,Sinew是一个总部在加拿大的现有的公司,将对全球数以百万的客户提供高质量的头发护理产品。Sinew--一种发乳,会提供发乳的广泛渠道,根据他们的年龄,针对不同肤色不同性别。
Billion
Sara Lee
$12.881 Billion
Procter & Gamble
$78.9 Billion
L’Oreal
$17.47 Billion
Source: Businessweek.com, 2010
The main competitors in South African hair care products are similar to that of UK which is listed in the table below
COMPANIES
REVENUE/YEAR IN 2010
Procter & Gamble
$9.9 Billion
L——Oreal
$13.4 Billion
Unilever
$12.3 Billion
Wella
$3.1 Billion
Shiseido
$4.8 Billion
Source: Businessweek.com, 2010
In both the markets the competitors are using the standard marketing techniques such as advertising in the media during specific show times , during intervals in movie in TV or Theatres, through paper advertisements, Magazines, through Flyers, Radio broadcasting etc which results in the sales volumes of the hair care products . The competitors do invest a huge amount on such sources for advertising their products in the market to attract customer’s attention. Consumer’s trend is now shifting towards organic or natural cosmetic products to avoid harmful side effects of chemical based cosmetics caused by them which lead to severe health issues in the near future. Consumers mainly women——s when buying hair care products look for natural flavours, fragrance, attractive packaging, quantity, affordable pricing, proven and fast effectiveness, tested dermatologically and natural ingredients to enhance their beauty without affecting their health conditions unlike synthetic products.
Sinew——s Hair Strengthening Product has countless botanical solutions to give our hair care products a natural boost ranging from fruit and herbal vinegars, Natural AHA Complex and freshwater pearl powder for shine and lustre, actives to nourish, strengthen, control grease and improve hair growth to botanicals known to stimulate hair follicles, condition and nourish and super fruits to add zest to the hair and make it look and feel healthier and stronger unlike the other competitors who have chemical ingredients/compositions mixed in their products.
Hair care is an overall term for parts of hygiene and cosmetology involving the hair on the human head. Hair care will differ according to one's hair type and according to various processes that can be applied to hair. All hair is not the same; indeed, hair is a manifestation of human diversity. Hence Sinew——s hair cream focuses on the mixed race of population in both the UK and South African markets to satisfy the needs of each gender and race and also to attract the customers in each market through various commercial advertising methods available in both the foreign markets.
TimeTable
The table below indicates our suggested timeframe for research. This meets the deadlines set out in the brief. There are overlapping periods, which have been carefully studied to ensure that the deadlines are respected.
WEEK(DATE)
ACTIVITY
1(October 19,2010)
Desk Research
2-4(0ctober 26-November1,2010)
Qualitative Field Work
4-6(November 2-16,2010)
Questionnaire Development
7(November 23,2010)
P
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