摘要:本文是一篇关于Sinew的贸易研究与建议的留学生作业,Sinew是一个总部在加拿大的现有的公司,将对全球数以百万的客户提供高质量的头发护理产品。Sinew--一种发乳,会提供发乳的广泛渠道,根据他们的年龄,针对不同肤色不同性别。
ce: CIA World Factbook, 2010
Source: CIA World Factbook, 2010
Source: CIA World Factbook, 2010
Source: CIA World Factbook, 2010
Source: CIA World Factbook, 2010
Source: CIA World Factbook, 2010
The export and import partners of UK are as follows in the chart below
Source: CIA, 2010
The export and import partners in South Africa are as follows in the chart below
Source: CIA, 2010
Market Intelligence
The Market Intelligence can be determined using the PESTLE analysis (Political, Economical, Social, Technological, Legal and Environmental) to determine the market strength of the chosen two foreign markets.
ANALYSIS/FACTORS
UNITED KINGDOM
SOUTH AFRICA
Political
Very stable, Provision of services by local council
UK government policies on subsidies
World Trade Agreements for further expansion of the EU
Have direct impact on business
Overall political risk is low
Tax policy – Corporation tax – 28% , VAT – 17.5%, Stamp Duty Tax, Import & Export Tax
Standard political factor, Change in political direction, that is presidency changes
SADC single monetary unit
Inter-ministerial relationships
Have direct impact on business
Overall political risk is medium
Tax policy – Corporation tax – 28% , VAT – 14%, Stamp Duty Tax, Import & Export Tax
Economical
World’s fifth largest economy and is very stable
Overseas economic growth is developing
UK interest rates are low and flexible for business (interest rates are established by Monetary Policy Committee)
Current Exchange rates for 1 GBP= $1.58 CAD
Trade Import Restrictions-There are controls on imports including firearms, plants and animals, foods, medicines, textiles and chemicals. Whether you need a licence can also depend on where the goods are coming from.
Labour Law- Operates a high labour market, administrative “red tape”
Skills and capacity impacting directly on the economy
Corruption and organised financial crime is high
Volatility of the Rand, inflation
SA interest rates are medium and is not flexible
Current Exchange rates for 1ZAR= $0.15 CAD
Trade Import Restrictions-There are controls on imports including firearms, plants and animals, foods, medicines, textiles and chemicals. Whether you need a licence can also depend on where the goods are coming from.
Labour Law- reducing unemployment, poverty and inequality through a set of policies and programmes developed in consultation with social partners, which are aimed at: Improved economic efficiency and productivity, Skills development and employment creations
Social
The population growth is enormous and has increase in ageing population by 0.56%
Unemployment rate is low
Socioeconomic classification is based on occupation, income, education, wealth and other variables
Change in consumer behaviour resulting from changes in fashion and styles
Un
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