摘要:本文是一篇关于Sinew的贸易研究与建议的留学生作业,Sinew是一个总部在加拿大的现有的公司,将对全球数以百万的客户提供高质量的头发护理产品。Sinew--一种发乳,会提供发乳的广泛渠道,根据他们的年龄,针对不同肤色不同性别。
s such as population growth, low interest rates, political stability, GDP growth, willingness to spend on new products, growing interest in green and organic products are key considerations for exporting Sinew——s hair cream into this market initially. UK is among top ten countries in terms of exports and imports from the EU and many other countries in the world. According to the 2010 UK trade info, in September 2010 the total value of trade-in-goods imported to the UK from countries outside the EU was £15.5 billion. As a comparison the total value of UK’s trade-in-goods imported to the UK from countries outside the EU in August 2010 was £14.4 billion and for September 2009 was £12.5 billion. September 2010 showed a 7.7 per cent increase in imports compared to August 2010 and a 23.8 per cent increase compared to September 2009. The total 2010 year to date value of UK’s trade-in-goods imported excluding September 2010 was £113.1 billion. (UKtradeinfo.com, 2010)
South Africa——s import and exports are highly dependent on the availability of its natural resources and governments trade incentives which are highly liberal. According to the South African Revenue Services (SARS), South Africa recorded a trade surplus of R3.7 billion in December 2009 with a decrease of 13.73% in imports and a decrease of 1.08% in exports. According to the Economywatch, there was a decline of trade with a deficit of 64% in December 2009. Even though South Africa has a large pool of skilled labours, well developed law systems, high end infrastructures and a well developed financial resources more than any other country in the world, due to high crime rate and unemployment rate, South African market isn’t that safe to launch Sinew——s hair cream as of now and can be considered for future export and import business. (Economywatch, 2010))
Action Plan/ Recommendations
After the careful research on both the chosen foreign markets and the conclusion of focusing on one of the foreign market which is UK, the next step is the action plan on how to get the primary data for this market based on consumer behaviours, expectations, market size and sales profit every year. The following are some of the action plans recommended to be taken before the launch of Sinew——s Hair cream into the UK market
Implement a sustainable sourcing and distribution strategy ,reduce environmental impact and ensure the health and hygiene of people
Make an assessment of the market demand and marketability of this product through observations, focus groups, questionnaires and surveys comparing the existing competitors product in the same market
Quantify the market demand for Sinew——s hair cream product
An R&D team can be set up followed by an export oriented unit to research the market further in depth to analyse its potential for net profit increase in sales, consumer behaviour and expectations of the product
Compare the cost, quality ,quantity and production rate of similar products in market
Introducing the product in the market through various advertisements like TV, billboards, magazines, fliers etc.
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