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er seven comes to him or her. Five thousand years of Chinese culture has nurtured many allusions and vivid metaphors. Shop names with numbers in them are characterized as being simple in structure and explicit in meaning. In particular, such names are original and easy to be memorized, so the consumers tend to pay particular attention to them. For example, Yi Pin Xiang Cai Guan (a restaurant, Yi for One; Yi Pin Xiang means being delicious at the first taste), Si Xi Tang (Si for four; Si Xi means four happiness), Wu Huan Bin Guan (a hotel, Wu for five; Wu Huan means five rings which further implies union.), Jin Liu Fu Jiu Lou (a place for drinking, Liu For Six; Jin Liu Fu means full of golden happiness), Wan Fu Supermarket (Wan for ten thousand; Wan Fu means as much happiness as possible.) In foreign countries, shop names with numbers are not as common as in China, but such shops are closely related with people’s clothing, food, shelter and transportation. Therefore, they are exceptionally appealing. In terms of structure, the “number shop names” are divided into two groups: one completely composed of numbers and the other consisting of numbers and non-numbers. The complete ones are 21(an advanced restaurant in New York), 99(a grocery in which each commodity is no more than one dollar), 7-11(a convenient shop), 5-7-9(a clothing shop; 5-7-9 symbolizes the sizes.) Other examples are 33 Flavors (an ice cream store), Big5 (a sports shop), Lumber 88,123 DVD, Four Seasons and Supper 8 Motel 5 The Trace of Nature in Shop Names The process of industrialization and urbanization offers a brand new life mode for people. However, while enjoying the fruit of modern civilization, people are also suffering pressure from all aspects of life: overgrowing population, crowded transportation, environmental pollution, fast pace of life and so on. They have to seek everywhere for somewhere relaxing and tranquil so as to recover mentally and physically. “Embracing Nature” is regarded as a spiritual pursuit and universal cultural fashion. The businessmen know very well about the consumers’ desire to return to nature. Therefore, they spare no effort to create a country-like atmosphere that serves as an irresistible temptation to those who are troubled by the bustle and hustle of the city life. As a commercial need, “shop names” are apt to take the theme of nostalgia and intimate relationship with animals or plants, aiming to appeal to customers and stimulate consumption. In general, English and Chinese shop names are classified into three groups: 5.1 Local Features and Pastoral Life Some Chinese shop names carry with them distinct local features, such as Xi Bei Jiao Zi Cheng (a dumpling restaurant in Northwest), Yi Meng Xiao Chi (a snack shop in Yi Meng District), Shan Xian Yang Rou Tang (a mutton soup shop in Shan County), Tai Wan Chan Zui Ya (Tai Wan’s famous gluttonous duck), De Zhou Pa Ji Dian (De Zhou, a small city in Shan Dong Province, is famous for “Pa Ji”, a sort of chicken), and Wei Shan Hu Yu Guan (a fish restaurant, Wei Shan Hu is abundant with fish). Similarly, English shop names are also trying to work on the theme--embracing nature. The instances as follows will clearly illustrate that Chinese and Western cultures are alike in this respect: Kentucky Fried Chicken, Monroe Hardware, Carolina Waterbeds, Home Depot, Taco Bell, Bob’s Big Boy, Red Roof Inn, Broadway Furniture, Log Cabin Inn, Old Country Buffet, Pizza Hut, Cliff Hou