se, Old Country Buffet, Somerfield, Sand Lane Hotel, Pizza Hut, Bun and Burger Chain, Old Spaghetti, Country Kitchen, Bloomingdale’s, Ming Village, Time for You and so on.
5.2 Symbolic Meaning of Plants
The names of plants, especially those of flowers, grass and trees are often taken as shop names. It’s quite simple to justify this phenomenon. Some plants in Chinese culture are symbols of beauty that everybody admires. For example: Orchid Tang (orchid stands for nobility), Red Peony Mall (Peony for sumptuousness), Red Bean Clothing (Red Bean for missing), Pine Hotel (Pine for strong will), Rose Singing Hall (Rose for love). [6]
You can also find some plants with special symbolic meanings in English shop names, like Rose Garden (a restaurant, rose for love), Lily Hotel (lily for purity), Daffodil (a lady’s clothing shop; daffodil symbolizes spring and happiness in England). [7]
5.3 Animals’ Names for Consumers’ Associations
The animal names in Chinese shop names are often modified by another word to constitute a disyllabic one. For example, Golden Horse Hotel, Spring Swallow Restaurant, Silver Elephant Clothing, and Soaring Eagle Hardware Store. In addition, some shop names are only animal names without any modifier, like Lark Acoustics Store, Five Wolves Clothing Store, Woodpecker Clothing Store, Crocodile Clothing Store and so on. Some shops are named with the legendary “dragon” and “phoenix” to show nobility, like Golden Phoenix Clothing Store, Dragon and Phoenix Wedding Gift Shop and so on.
Westerners take a fancy to animals, so shops with animals’ names just cater to such an animal-loving mind. Such animals as small busy bees, majestic and brave King Lion, arrogant and holy eagle, loyal dogs and powerful bears are all people’s favorites. For example, Bee-Rite (a convenient store), Lion’s Share (a restaurant), Bear’s Larir Food Fair (a food store), Army Eagle (a material store), Man’s Best Friend (a pets’ shop), Bird Hut (a pets’ shop), Happy Bear’s Kitchen Center, Red Lobster (a sea food store), Red Lion Inn and so on. The animals’ names in the shop names will surely bring benefits for business.
Due to cultural differences, what is auspicious and honorable in oriental people’s eye is evil and brutal to the westerners, like the bats and the dragons for shop names. In China, “dogs” are, more than often, related with what is degrading, such as “like a dog threatening people on the strength of its master’s power”, “no ivory issues from the mouth of a dog”, while westerners regard dogs as faithful friends so that “man’s best friends” came into being.
6 Conclusion
The cultural differences between the eastern and western nations are reflected in different associations caused by respective culture and such differences affect people’s ideas about how to name their shops.
As discussed above, there is a superb collection of shop names so that they themselves constitute an amazing world. Short as the shop names are, they are capable of displaying the simplicity and “cream” of languages. They are the crystallization of the businessmen’s wisdom and the fruits of the old civilization and the modern fashion. “Shop names”, on one side, reflect people’s ideal and changeable psychology as well as the colorful connotations of the specific culture. Therefore, research of the “shop names” is a multi-disciplinary and multi-cultural study, and such a research is getting more and more important in today’s world with rapid economic d
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