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nd 51% shares respectively (Calder, 2006, p. 65). According to Plunkett (2009), Virgin Airlines has its head of operations in West Sussex, proximate to Gatwick Airport in London, England (p. 121). The company has daily operations between Australia, Asia, Middle East, Africa, Caribbean, North America and United Kingdom Heathrow and Gatwick Airports in London using its fleet of Boeing and Airbus aircrafts. Virgin Airline's licence of operation permits the company to carry mail, cargo, and passengers on 20 seats or more aircrafts (Shaw, 2004, p. 36).

According to Branson (2011), Virgin airlines ranked number eight in the year 2010 based on number of passengers (p. 76). During the year, the company carried more than 5.3 million travellers. Virgin Airlines long haul operations are one of the contributory factors to the achievements associated with the company. The company attached a 'London 2012' banner on the back of its fleets throughout the summer bids for the 2012 Olympics. The company also held a humanitarian aid for persons affected by Pakistan earth tremor in 2005. In addition, Virgin airlines volunteered one of its Boeing 747 aircraft for a bio fuel test in Pakistan (Fisk. 2011, p. 243). To cut on its carbon emissions, Virgin Airlines declared plans to cut fuel consumption and weight on its aircrafts. The company also introduced plans to have its planes towed while on the runaway to cut on fuel consumption. James Bond (Fisk, 2011, p. 321) has also featured two of Virgin Airlines planes namely G-VWIN and Casino Royale in a film. These efforts have improved the corporate image of the company influencing positively on the company's operations.

Virgin Airlines has used a variety of slogans during its operations. These include, 'Mine's bigger than yours, 4 Engines 4 Long haul, No Way British Airways/America Airways, Still Red Hot for 25 Years and Your Airline's Either Got It, Or It Hasn't (Dearlove, 2007, p. 183).' 'Mine's bigger than yours' slogan advanced after Virgin Airlines became the Wold's longest commuter plane. '4 Engines 4 Long haul' slogan came up after Virgin Airlines became the first plane to use four engines compared to other companies which used twin engines on their aircrafts. In 1990's, Richard Branson was displeased by an intended partnership between American and British Airlines leading to use of 'No Way British Airways/America Airways' slogan. To commemorate 25 years of Virgin Airline's operations, the company used 'Still Red Hot for 25 Years' slogan in 2009. In 2010, Virgin Airlines came up with 'Your Airline's either Got It, Or It Hasn't' slogan for its latest commercial fleets.

According to Branson (2011), success achieved by Virgin Airlines has come through thick and thin (p. 279). Among the obstacles that the company has faced includes, rivalry in the industry especially with the American and British Airways, unsteady financial position, controversies and fixing of prices claims. Rivalry in the sector bore roots on Virgin Airlines conception since prior to its inception, British Airways was the sole British airline plying long haul destinations for example Far East, Caribbean and North America. In 1990,s, Virgin Airlines faced financial constraints because of a decline in customer base due to recession and the upshot of Gulf war. Once the British government allowed Virgin Airlines to operate on its international airports, British Airlines resulted to dirty tricks through publ本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。