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ication of false information on business magazines. In 2010, Cathay Pacific and Virgin Atlantic were liable of price fixing claims. Some of Virgin Airline's planes have also been involved in accidents and incidences. These include G-VSKY whose landing gear failed in 1997 resulting to an emergency landing. The aircraft's engine sustained vast damages while the runaway lights and surface were destroyed during the incidence (Branson, 2011, p. 181).

Virgin Airlines has gone into agreements with various companies. These include Jet Airways, Air China, Continental Airlines, Bulgaria Air, Virgin Australia, and Singapore Airlines among others (Plunkett, 2009, p. 321). In addition, Virgin Airlines has collaborated with a couple of airlines including US Airways, LIAT, Malaysia Airlines, Gulf Air, Virgin America, Scandinavian Airlines, and Hawaiian Airlines (Branson, 2011, p. 81). The Company's planes are decorated a silver and red livery. In addition, the crafts have a design of a pinup girl decorated on the aircrafts nose. The planes carry a 'Union Flag' and usually have feminine names for example Ruby Tuesday, Island Lady and Ladybird (Dearlove, 2007, p. 192).

Plunkett (2009) states that, Virgin Airlines planes are configured into three classes namely Upper Class, Premium Economy, and Economy class (p.74). Amenities for the Economy Class include seat pitch, adjustable lumbar and free drinks, and meals. Amenities for Premium Economy include pre-flight drink, more legroom, wider seat, priority boarding, and check-in, and dedicated crew. On the other hand, the Upper Class amenities comprise of power for IPods and laptops, secure check in, larger menu and flat beds. Overall, Virgin Airlines provide video and audio entertainment display.

方法论——Methodology

Research for services in Virgin Airlines was problem driven hence necessitated the use of qualitative and quantitative tools for the research. The use of qualitative tools of research has however, been criticised for its scientific incisiveness (Symon and Cassell, 1998, p. 91). To ensure its effectiveness therefore, various dimensions including 'Authenticity, Conformability Dependability, Credibility, and Transferability' were enhanced during the research.

研究设计——Research Design

Research for services in Virgin Airlines employed the 'mixed method approach.' To achieve this goal, some variables including customer centrality and satisfaction, technology, competition in the airline industry, security, sales and marketing efforts by and destinations by Virgin Airlines were defined. To build on these variables, previous literature and desire for further research of services offered by Virgin Airline provided the driving force.

数据收集——Data Collection

Data collection was by both secondary and primary methods. The secondary methods used included the internet and literature materials for example books. On the other hand, primary methods used comprised of consultations and interviews with key stakeholders and informants of Virgin Airlines,

调查——Survey

The survey employed random sampl本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。