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ing method in the sample areas. Questionnaires were administered on an equal basis between females and males with the number of questionnaires administered varying with the population of the sample areas. Key variables advanced included Age, Nationality, Occupation, Destination, and Visit. The research on services offered in Virgin Airlines necessitated the development of a research tool namely 'PAOQ (Perceptions, attitudes, opinion, and questionnaire).' The tool however, sought reliance from data collection methods used. PAOQ tool was crucial in obtaining information from key stakeholders and informants of Virgin Airlines regarding their opinion, attitude, and perception of services offered by the airline. These were captured in a questionnaire for analysis.

数据分析——Data Analysis

Frequencies of Data that originated from the PAOQ tool were analysed using 'the social sciences statistical package (version 16).' These frequencies were also crucial in forming of graphical information of the services provided by Virgin Airlines. Relationship between the various variables defined in the study was analysed and tested by use of 'ANOVA (Analysis of Variance).'

局限性——Limitations

The research on services offered by Virgin Airlines was carried out as accurate as possible. Biasness was also avoided at all costs since it would compromise the findings of the study. The success achieved during the research was however, coupled with some limitations. These included financial constraints in covering the sample areas especially the international ones, time limitation, and restriction of some crucial information by the stakeholders for security concerns. To this respect, internet based and locally available methods formed the greater part of sources of data with correspondence and calls made internationally forming the other part of data source.

总结——Conclusion

Currently, the airline sector is facing a competitive environment as more players enter the industry. Competitive approaches that have worked before are facing extinction in today's marketplace due to the arising hyperactive competition (Calder, 2006, p. 64). There has been recent upsurge in the cost of fuel exerting pressure on traveller's loads. In addition, there has been recent entry of huge carrying capacity planes. The expectations in the airline industry therefore, remain uncertain with changes that are more dramatic expected to be prevalent in the unforeseeable future

According to Branson (2011), Virgin Airlines recorded a 2.3% reduction in its customer base (p. 190). To maintain competitive advantage in the market the company should create dominance in Europe and establish a culture, which is adaptive to changing opportunities and situations in the marketplace. According to Shaw 2004, the airline industry has small margins (p. 166), Virgin Airlines should therefore, enhance customer service in its travel chain from purchase of ticket until arrival of the destined location. The company should improve on its marketing and sales skills to enhance customer centrality and enable the company to obtain revenue from other secondary sources. Moreover, the company should increase its volu本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。