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     Network of consumer goods in general novelty, beauty, ANGEL, eager individual consumption. In recent years, the "long tail" of the term appeared, making it opened a "Pareto rule" to the network era has brought confusion. • Chris Anderson, as long as the storage and distribution channels large enough slack demand or poor sales of products jointly occupy the market ("long tail" market) and those who can share a small number of hot items of the market occupied by ("big" market) share rivaling even larger. • Chris Andersen pointed out that all of this is the meaning of "You can no longer be seen as a large market composed of groups, not just a few people some things related to rub out." Therefore, BtoC e-commerce website becomes necessary to carry out customized marketing strategies.

(A) the definition of customized marketing

    The so-called custom marketing, is an enterprise in mass production, based on each customer is treated as a separate segment of the market, according to the specific needs of each individual to arrange the marketing mix strategies to meet every customer's specific needs.

(2) the implementation of customized marketing

    Based on consumer consent build consumer information database. Trial Pack can be provided to consumers and other ways to obtain consumers registered name, occupation, preferences, e-mail and other information, the formation of consumer databases. By completing such registration information, marketers can provide a more clear and comprehensive understanding of every consumer information, such as buying habits, product preferences. On this basis, by marketing to get the details of individual customers, so the target market thoroughly refined, marketing mix can be more accurately positioned in a narrower customer interest, based on the database to achieve a "one to one marketing "," personalized marketing "to meet the customer's individual needs, and improving the customer share, to further promote the company's customer relationship management.

    But also to the development of interactive consumer platform to present its own ideas, such as Best Buy Inc, in order to predominantly female online shoppers promotional upscale home appliance products, specially designed and developed an interactive online design center kitchen and toilet, Consumers can use interior design tools and media application tools for the upcoming purchase of goods for indoor free with demonstration effect, consumers can choose from more than 300 different structures of kitchen and bathroom to place different appliances, customize their favorite room and appliance layout.