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摘要：The dangdang bookshop is managed in the modern mode. Also the shop introduced into management ideology of print and issue industry overseas. And it gains a durable development.

l representations of consumers span the changes from mass marketing and market segmentation to tailor-made or customized forms of one-to-one marketing to target customers. Many other changes have been brought about by modern multi-media technologies, the Internet, the corresponding raft of new ideas and expertise, and innovations in products and services. These have fundamentally changed markets and industries producing shifts in the balance of power in producer-consumer relationships. One important result of this shift and such marketing changes has been to facilitate consumer empowerment.
We take Dangdang bookshop as example, before we can buy the book we need through Internet, we must go to the bookstore where we can get it in spite of the distance is very far away. The other way round, since e-commerce came into existence, we only need enter and engage what we need. Then the vendors will deliver goods to your house expediently and fleetly.
2.2 Methods, tools and approaches that can be used to support the formulation of an e-commerce strategy.
The module of APPROACHES TO E-BUSINESS (MODULE CODE: 4MBS658) will focus on the strategic aspects of e-business. It examines the internal formulation and implementation of e-business strategies in both traditional 'bricks and mortar' and online 'pure play' organizations. In addition the module will analyze the evolution of Internet technologies and the key external aspects that impact socio-economic activity globally.
This module aims to focus on a new and rapidly evolving area of business that is constantly changing both in terms of subject area and business strategy. The overall objective is to learn the terminology involved in this new area and to examine how business strategy and organizational structures are changing as e-business becomes more sophisticated. By the end of the module the student should be able to distinguish between the rhetoric and reality of e-business practice and what is required to create competitive advantage in this field.[1]~[4]
What business processes are involved?
In the report we describe the steps of shopping in the dangdang net bookshop.
When we enter the interface of dangdang bookshop, we will see the item of guide of shopping above. If we dot it, we will enter and choosewhat we want according to the steps in the table below.
Tell us what do you want
Please provide information in detail as possible as you can, in order to look for what you need and inform you as soon as possible.

The first step(two steps in total): choose the species of the shop what you want
• books • VCD
• DVD
• CD
• software
• games
•magazines •exquisite shops in fashion • cards
Notes: dot the name above of different kinds, and enter the interface accordingly.
For example, if you want to buy a book, you should dot the first item and enter, and continue to look for the book you need according to the guidance given.
The guide to the new customers: the demonstration of the steps for shopping
Step 1: The process of submitting order form as below in the network:
Step 2: Choose and buy commodity
Step 3: Put it into the shopping vehicle
Step 4: Register and enroll
Step 5: Fill in the information of consignee
Step 6: Choose the mode of delivering goods and payment本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。