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other issues are affecting how organizations within different segments of the servant industry are developing and implementing e-commerce objectives and achieving results.[7]~[8]
The dangdang bookshop has focused primarily on best practices, marketing initiatives and e-commerce; this initiative will help it take advantage of opportunities. The new measures are aimed at assisting the shop to diversify their products, develop niche markets and increase their global competitiveness. A key element of this strategy is to encourage. “We will consult with the industries in implementing the initiative to ensure that it is responsive to their needs.” said the Dangdang bookshop manager.
Executives of the shop are using e-commerce to improve efficiency and thereby reduce costs. To achieve this objective, the shop is deploying e-commerce in the back-office areas of purchasing, logistics and human resources where it can be used to automate transactions improve workforce productivity and provide a cost-effective platform for cross-company collaboration. Executives predict that participation in these exchanges will double over the next three years. Initially, gains will come from improved process automation and purchasing control; in the longer term, greater benefits are expected to come from collaboration that enables improvements in product kind, demand forecasting and management.
The dangdang bookshop is managed in the modern mode. Also the shop introduced into management ideology of print and issue industry overseas. And it gains a durable development.
Then what strategic initiatives were adopted by the shop to promote their goods? And why was it can obtain so big achievement?
Now, let us look back on the course of the development of dangdang bookstore:
The landmarks of Dangdang bookstore:
time Items
in 1997 The company is founded in 1997, engaging in collecting and distribution.
in November 1999 The net address is beginning to run
in July 2000 Dangdang took part in book fair in Hong Kong, and since then, it is well-known all over the world.
in October 2000 Dangdang attain the title “the best shopping net”
in November 2000 Dangdang diminished in price in order to redound upon the support of the customers and the price is low unprecedented.in June 2001 Dangdang opened a net shop of video
in July 2001 The quantity of visiting daily is over five million (unique visitor), and it became the busiest net shop.
in September 2001 The president of dangdang went to Hong Kong to comment on program to meet the invitation of BBC of England

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