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s' expansion was put on hold. New recovery plan was introduced to regain the same position (Sainsbury Annual report plc, 2005). As an effect of recovery plan, supermarket performances increased in 2006. Sainsbury started to operate online shopping system in 97 stores and acquired fourteen percent of UK's e-grocery shopping (IMRG, 2006)

4.2.1.2. TESCO:-

In Sunday Times, Tesco groups CEO, Terry Leahy told that, Tesco will be the largest and world's number one online grocer. He also quoted that, they were intended to attain rank one in UK's e-commerce (Lorenz and Nuki, 1999). Tesco offered its online service to ninety percent of UK's population. The goal of UK's number one e-commerce business achieved at the end of year 2000. In 2001, Tesco established Tesco.com as autonomous subsidiary to Tesco Plc. According to Tesco groups' CEO, Tesco.com became important part of its e-commerce business to implement future strategies. Tesco will ensures the requirements to Tesco.com such as resources, focus etc to grow quickly.

According to Terry, online services are diversified for various offers. These offering include non-food products and financial services (Tesco Annual Report, 2000). Wal-Mart provided a countermove against Tesco's improvement and expansion by acquiring ASDA in UK. Online shopping system became ideal shunt road to compete with Wal-Mart in sales in presence of Wal-Mart's bigger physical presence. The website internet strategy will become real competitor by expanding Tesco virtually over online (Tesco Annual Report, 2000). Tesco developed semi-automated product picking system for in-store picking instead of fully automated ware-house picking system and it also supported online business by introducing refrigerated delivery vans (Delaney et al, 2003)

The Tesco's new strategy results in rapid development of online business over geographical areas in UK. From this growth Tesco will able to operate e-grocery from 300 stores and provided service to ninety-one percent of UK's population. Ireland is the first country for Tesco.com's expansion outside the UK (Tesco Annual Report, 2001). In addition, Tesco.com fetched its services to blind and partially blind people by providing Tesco Access system'. See it Right' award was awarded by Royal National Institute for Blind for Tesco's contribution (Tesco Annual Report, 2001). At the end of 2003, Tesco online was able to provide its service to ninety-six percent of UK's population. This constitutes sixty-five percent of grocery shopping market. Tesco also diversified its products ranges to financial services and also telecoms. In that year only it expanded its online business to Far East market, South Korea (Tesco Annual Report, 2003).

Tesco.com invariably concentrated on upgrading its technology. The constant up gradation streamlined its services and provided innovative features to expand its range of services for online shoppers. Sales growth reached almost 1 billion by 31.9% up in sales. Profit considerably increased to 56.2 million from 54.9 million. (Tesco Annual Report, 2006). Tesco also opened dedicated online warehouse to provide service and boost up sales in flourishing areas. The warehouse designed similarly but eliminated operati本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。